Market Structure Analysis and Appliance for the Stables in the Urban Case Study

Market Structure Analysis and Appliance for the Stables in the Urban Area of Des Moines, Iowa, USA - Case Study Example When considering the customer base for the stables, the horse owners seeking boarding for their horses are considered as important and basic customers. The ideal location for the stables is outskirts of the city. In that aspect the stables located down town of Des Moines of Iowa are in an ideal location. The demand for horse boarding services depends on the number of horses in the city. The desire of the owners to participate in horse related competitions plays an important role in creating the market for stables. The first aspect that increases business is the high income level of the customers. The next one is attracting high income groups towards horse competition related activities. One more aspect that needs consideration is buying and maintaining a horse. This is a luxury. So the economic decline if any is capable of reducing demand for horse boarding services and other operations. The stables can flourish by gaining the share in the market by providing services at reasonable p rices. They have to provide a good location regarding the facilities provided for horses. The horse stable business requires a considerable investment of time for planning to develop and market the operations of the firm. The ability to sell the services should be concentrated on high income individuals. Thus the horse boarding and offering of other services needs a patient approach. The individuals or a group that wants to develop a stable must follow the zoning and building ordinances governed by local municipality. The three stables down town Des Moines have satisfied the regulatory conditions of Des Moines Municipal Corporation. (Dean Dyck, p. 1) 4. Market Profile The assessment of market potential is crucial for marketing activities of a boarding stable enterprise like Irish Run Firm. The number of potential customers in Des Moines can be termed substantial as there are very few vacancies in the stalls of the stables. The services like training the horses and owners by giving them lessons should be provided in the right location. The firms considered here are satisfying that criteria. All the three firms; Irish Run Firms, Hunters Glen and Valley Park Stables are