Marketing of Haagen Dazs Essay Example for Free

Marketing of Haagen Dazs Essay ew York City, but soon distribution expanded throughout the east coast of the U. S. , and by 1973 Haagen-Dazs products were enjoyed by discerning customers throughout the United States. n 1976, Mr. Mattus daughter Doris opened the first Haagen-Dazs ® Shop. it was an immediate success, and its popularity led to a rapid expansion of Haagen-Dazs ® Shops across the country. in 1983 Mr. Mattus agreed to sell the Haagen-Dazs brand to The Pillsbury Company, which remained committed to the tradition of superior quality and innovation on which Haagen-Dazs ice cream was founded. since then, it has become a global phenomenon, available in 50 countries. the same careful attention to quality that Reuben Mattus built into every Haagen-Dazs product remains today. ce cream lovers the world over now recognize the unique Haagen-Dazs logo as synonymous with the ultimate super-premium ice cream. from the beginning, Haagen-Dazs ice cream has sought to innovate and bring new frozen dessert experiences to its customers, including distinctive flavors such as vanilla swiss almond, butter pecan, and dulce de leche, to name just a few. Haagen-Dazs was also the first to introduce the world to ice cream bars for a grown-up palate, with the introduction of the Haagen-Dazs brand ice cream bar line in 1986. other super-premium innovations followed, with frozen yogurt in 1991 and sorbet in 1993. o this day, the Haagen-Dazs brand remains committed to developing exceptional new super-premium frozen dessert experiences, releasing new flavors every year. Origin of brand name Mattus invented the Danish-sounding Haagen-Dazs as a tribute to Denmarks exemplary treatment of its Jews during the Second World War, and included an outline map of Denmark on early labels. The name, however, is not Danish, which has neither an umlaut nor a digraph zs; nor does it have any meaning in any language or etymology before its creation. Mattus felt that Denmark was known for its dairy products and had a positive image in the U.

Mary Shelley :: essays research papers

The year is 1797 and Mary Wollstonecraft gives birth to a baby girl on August 30. A baby girl soon to be known as Mary Shelley. Mary Shelley was a prominent literary figure during the Romantic Era of English Literature. She was the only child of Mary Wollstonecraft and William Godwin. From infancy Mary was treated as a unique individual. William Godwin believed that babies were born with potential waiting to be developed (Poetry for Students, 337). Therefore, surrounded Mary with famous philosophers, writers, and poets, from an early age. At the age of sixteen Mary ran away to live with the twenty-one year old Percy Shelley (337). There was only one problem though, Percy was married.   Ã‚  Ã‚  Ã‚  Ã‚  Mary Shelley wrote Frankenstein in the summer of 1816, staying at Lake Geneva in Switzerland. Mary was only nineteen at the4 time. She wrote the novel while being overwhelmed by a series of difficulties in her life. The worst of these were the suicides of her half-sister, Fanny Imlay, and Percy Shelley’s wife, Harriet (Student Handbook, 190). After these deaths Mary and Percy married. Fierce public hostility toward the couple drove them to Italy. Eventually they were happy in Italy, but their two children William and Clara Shelley died there. Mary never really recovered from their deaths. However, Percy empowered Mary to live as she most desired. In 1822 Percy drowned in a boating accident, leaving Mary penniless. For her remaining years she worked as a professional writer to support her father and son. She died in 1851 of a brain tumor.   Ã‚  Ã‚  Ã‚  Ã‚  Mary Shelley combined the ethical concerns of her parents with the Romantic sensibilities of Percy Shelley’s poetic inclinations. Her father’s concern for the underprivileged influenced her description of the poverty-stricken De Lacey family. Mary’s choice of a Gothic novel made her unique in her family and secured her authorial place in the Romantic period.   Ã‚  Ã‚  Ã‚  Ã‚  Romantics believed that the creative imagination reveals nobler truths, unique feelings and attitudes than those that could be discovered by logic or by scientific examination. Mary Shelley showed this in her book Frankenstein. She expressed how she felt and all she was going through in different parts of Frankenstein.   Ã‚  Ã‚  Ã‚  Ã‚  Frankenstein reflected Mary Shelley’s deepest fears and insecurities, like her inability to prevent her children’s deaths, her distressed marriage to a man who showed no pity for his daughters’ deaths, and her feelings of inadequacy as a writer.

High School and Football Essay

The game of football has become an extremely popular sport over the years. It has two separate professional leagues, the CFL (Canadian) and the NFL (National Football League). While the NFL is the more popular league, the CFL is a very fast growing league in its own right. Football is played everywhere in Canada, especially in high schools. However, the Avon Maitland School Board has banned football as an extra-curricular sport, and stopped funding it, in its high schools. I feel that this is wrong. Football should be an extracurricular sport in every Avon Maitland high school because it has many physical and mental benefits, and it can bring an entire community together. How could the School Board say no to a sport that is full of benefits? Football is a sport that requires a lot of physical contact. This can cause some problems as injuries can occur. The most common and serious ones are concussions. To prevent this, schools can implement tough rules and penalties, which are similar to a professional league for the safety of the student-athletes. The NFL has disciplined many players recently for violent and unnecessary hits. They have created a rule stating that helmet-to-helmet hits are illegal. I feel that schools could implement his kind of a system to protect the student-athletes. Students who do not follow the strict rules that have been placed down will be punished. The severity of the punishment will range from a suspension to being kicked off the team permanently. With these, strict punishments being laid out I feel that students will follow the rules. The students that choose to play by these rules will gain many benefits from the sport of football, both physical and mental. Playing the game of football comes with many physical and mental benefits. It improves your strength, cardio, and speed. Also, due to the amount of physical activity it involves, it can lower the risk of diseases such as heart disease and diabetes. The mental aspect of the game will make you mentally stronger, and an increasingly better strategist. It makes you more responsible and a better listener. Playing football also increases the blood flow to your brain, which will keep you more alert in class. This could benefit your marks. Calvin is a student from another school district. He plays for the football team at his high school. Calvin talks about his typical school day. I awake at 6:30 am to get ready for my morning jog. I jogged from one end of the city to the other in 1 hour. I then consumed my breakfast and sprinted to school. The school is about 5 kilometers away from my house. I arrive at the school with some sweat dripping down my forehead. But I do not feel exhausted at all. I am on time for my class, as usual. The teacher gives us an insightful lecture. I grasped a lot of what he was talking about. After lunch, my friends and I play some football. I then head off to my last class of the day. I completely understand what the teacher is talking about. We then have a surprise quiz. I breeze through all of the questions and feel very confident about my mark. The bell rings for the end of the school day. I then get ready for football practice. Calvin is very physically fit and mentally strong due to the fact that he plays football on a daily basis. He plays for the school team, and with his friends. He is a prime example of the positive effects that football can have on teenagers. The word discipline is a word that gets thrown around a lot when talking about football. Discipline is key word to use when talking about football. You need discipline in order to play successfully and to listen to your coaches. It can be very beneficial. A typical football practice can be brutal. This is an average student’s account of a typical practice. The sun is out and it is 30 degrees outside. The coach makes everyone run suicides to warm up. Everyone is already dripping sweat. We then run wind-sprints for 20 minutes, in the sweltering heat of the sun. I, for one, am exhausted and ready to just leave and go home. The coach motivates me to keep going though. The grass is burnt to a crisp and every member of the team is drenched in sweat. We practice a couple of plays, running constantly throughout. The coach then tells us to run twenty suicides and then hit the showers. I am panting like a dog during each individual suicide, but I made it. That was a very grueling practice. A media example of discipline in football is the story of Camp Kilpatrick. It is a juvenile detention center for kids that are having problems with street gangs, drug dealing, etc. Statistics show that 75% of the residents eventually either go to jail or die. Sean Porter is a worker at Camp Kilpatrick and he gets sick of seeing this stat over and over. He decided to take action and comes up with the idea of creating a football team to teach the teenage inmates what it takes to be responsible, mature, and winners. At first, two of the kids from rival gangs constantly fought and didn’t work well as a team. This is a repeated event and one of the kids, Calvin Owens, gets shot by the rival gang and is hurt badly. Sean disciplines the kids and they eventually get along together and form a formidable football team of teenagers. After the season is over, the kids go on to have successful lives beyond the street gangs that they grew up in. If they had not played football and learned responsibility and become disciplined, who know what those kids could’ve gotten in to after they got released from the camp. 24 of the kids are now going to school, three of them are working full-time jobs, and only five went back to jail. That is increasingly better than the 75% rate, which is the amount of the kids at the juvenile detention center that go back to jail. This story shows how important the game of football can be, even to high school kids. It also shows how powerful football can be. Imagine what it could do to troubled teens in Avon Maitland high schools. It is so powerful that it can even bring an entire community together. Football can also bring a community together, which not many sports can do. Since football is an expensive game to play, it will require fundraising from the whole school . This in itself can bring an entire school together. The entire state of Texas is a huge example of football bringing communities together. They have thirteen different college football teams from every part of the state of Texas. Every game is sold out and many people from different communities come to cheer the team on. If college teams can bring out crowds like those, why can’t high school teams? The same effect can happen if a big Stratford team is created. Not only will a lot of the city come to see them play, but nearby cities will come too. Cities like St. Mary’s and Mitchell will come every week to see the local team play. Also, if the school chooses to charge money for tickets the school will generate a lot of revenue. Concession stands can be opened up as well, with many local eateries. The city will generate more tourism as well. For example, if every Friday night is a home game for the school team, it will become a weekly get together for the whole town, and other towns, to cheer the home-town team on. This can bring the community together, thus making them stand out from other cities/towns. In conclusion, the Avon Maitland School Board is making a huge mistake. I truly believe that football should not be banned as an extra-curricular sport by the board. Football should be an extra-curricular sport in every Avon Maitland high school because it has physical and mental benefits and it can also bring an entire community together. The benefits definitely outweigh the problems. So I ask this, how can the School Board ban a sport like football?

The Case Of Discrimination Or Non Performance Essay

The case study, Is this a case of discrimination or non-performance, the author discuss the issue between Dr. George Annan, newly hired the assistant professor and Dr. Mary Reed, the department head for the Applied technology and management at Northern Plain University. Dr. Mary Reed was offered a position as the department head in August 2003. She accepted the new position and was excited to run the department. Within two years, she had a great experience working as a head of the department; however, her job got difficult when she encounters issues with African employee. Dr. George Annan was hired in August 2003 as the assistant professor in the Construction Management Program. He was the only African male professor among three White professors. Issues arise when Dr. Mary Reed observes Professor Annan’s teaching styles and other demands which seem to be problematic. However, Dr. Reed did not provide enough information to the professor Annan which makes him think that he is be ing discriminated. This is a case of non- performance; however, the manager took some poor steps which lead to the issues. As a manager, it is Dr. Reed’s responsibility to make sure that the employees know the policies, and are well-trained to perform better. According to the article, Reed made the comments after she observed professor Annan’s 300 level classroom. She said that students were bored and were not paying attention. She also said that professor Annan does not have any control of theShow MoreRelatedLegal Research Paper1735 Words   |  7 Pagesthe new routine, Avila was of them. These three employees were given another week of training. After that week, when their performance did not improve, the manager called each of the 3 employees to a private meeting, and opened a new part-time/seasonal housekeeper position. 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