Wednesday, October 30, 2019

You Be the Consultant Exercise Case Study Example | Topics and Well Written Essays - 500 words

You Be the Consultant Exercise - Case Study Example In addition, the management is able to analyze the new store more efficiently. Many business consultants would offer this advice to new firms. There are many situations when companies are successful and therefore, rush their expansion strategy. A rushed expansion strategy may be damaging to the parent company that was previously successful. Therefore, firms should realize the fact that the new smaller firms are a representation of the large firms and may have significant impact on the level of success. In a similar way, these new branches may be the stepping stones to the company achieving a much more superior level in its sector. Hence, the Wegman strategy is advisable as it gives the firm enough time to address the success of the new company and if necessary implement the appropriate strategy to enable the new store to adjust to the market (Banai, 886-900). One of the most important aspects of any company is the human resource. The importance of human resource is not limited to the intellectual capability of the staff members, but also includes their familiarity with the policies of the firm (Ammann, n.p). Companies frequently spend a significant amount of their budget in order to train staff members and ensure their competency. It is worth noting that the strategy by Wegman family to delegate the responsibility of the ne firms to its brightest employees has both positive and negative attribute. The positive attribute includes the fact that the employees have superior intellectual capabilities and are already aware of the direction in which the company is heading. These individuals are also familiar with the internal policies of the company that create its culture and brand image. Hence, the rate of progress of the new stores is likely to be faster and in coherence with the parent company. However, there are negative attributes such as stagnation and lack of diversity. The business world is constantly evolving, and at times it is necessary to

Monday, October 28, 2019

Verbal Communication And Nonverbal Communication Essay Example for Free

Verbal Communication And Nonverbal Communication Essay Communication is the expression of thoughts, feelings and ideas to inform, to persuade or to entertain. In business, communication has a vital role in promoting ideas, products or services and in building partnerships. If words are uttered or spoken, basically, it is a verbal communication. But if signs, facial expressions, body language, gestures and writing compositions are used, it is called nonverbal communication. Communication depends on the cultural setting of one country, for it may have certain rules and expectations to follow. Others may underline on the verbal communication and less to written compositions, but the American audience appreciates the use of nonverbal communications and may also prefer to have simple dialogues. Indeed, even in the Bible, verbal and nonverbal communications are important. At Proverbs 10:31-32 in New King James Version (International, G. C. , 2007), King Solomon speaks, â€Å"The mouth of the righteous brings forth wisdom, but the perverse tongue will be cut out. The lips of the righteous know what is acceptable, But the mouth of the wicked what is perverse. † In these verses, the power of uttered words is revealed as they have always consequences when done. On the other hand, in Nehemiah 2:2-3 in New King James Version (International, G. C. , 2007), it is said that â€Å"Therefore the king said to me, â€Å"Why is your face sad, since you are not sick? This is nothing but sorrow of heart. So I became dreadfully afraid, and said to the king, ‘May the king live forever! Why should my face not be sad, when the city, the place of my fathers’ tombs, lies waste, and its gates are burned with fire? ’† The nonverbal communication sometimes depicts the true emotions behind the deceiving words that have spoken. Basically, there are four main topics that influence the business communication of the American audience. According to Brown (2007), these are religion, etiquette, customs and politics. Issues about these topics are often argued, stressing their points and ideas, or even defend their beliefs. With verbal communication, they are sensitive to the said jargons and slang. There are still phrases which are distinctive to American language, although some words may easily translate to other language; they still have different meanings for them. Also, using acronyms for the first time must be avoided; otherwise full version should be applied. Another complexity in American language is the humor, as it has been described by non-Americans, their humors are course and heavy-handed. P. H. Brown (2007) said that â€Å"Face to face communication is rated as, nonverbal language 55%, the voice 38% and the use of words as 7%. Movement cues and face cues are invaluable aspects of your daily communication. † Nonverbal communications are effective in giving out information to Americans as it helps in creating person’s business reputation. Color, time, distance, voice, body movements and clothing are often misused and misinterpreted. Shades of colors depict different meanings from one culture to another. Time should also be considered, as the Americans respect the deadlines and set of appointments. Proximity is also sensitive but the common space for a conversation is about two feet. Usually, Americans speak too loudly and too much that they do not give enough time for the others to respond. On the other hand, their social gestures may be understood by other cultures. But eye contact is an effective tool to see the sincerity of the person. And in terms of clothing, Americans wear liberately but professionally in accordance with the occasion. Meanwhile, in writing business letters, straight to the point is important, as well as its simplicity. Usually, the Americans would like to see the point in the start of the letter, especially if it is a bad note. However, too aggressive approach are not advisable, but in a gentle and respectful tone. Verbal and nonverbal communications, according to Kotelnikoy (2007), are both important in business talks with the Americans.But, they more appreciate the nonverbal behaviors, as their culture molded them, to discern the true meaning of the messages. References: Brown, P. H. The Nassau Guardian Online Edition [Electronic Version]. Nonverbal Language is Effective. Retrieved August 29, 2007 from http://www. thenassauguardian. com/social_community/299978900121692. php. International, G. C. (2007). Bible Gateway [Electronic Version]. Passages. Retrieved August 29, 2007 from http://www. biblegateway. com/. Kotelnikoy, V. (2007). Effective Business Communication [Electronic Version]. Business Communication Defined. Retrieved August 29, 2007 from http://www. 1000ventures. com/business_guide/crosscuttings/biz_communication_main. html. Laflen, H. a. (2001). Online Writing Lab [Electronic Version]. Writing for a North American Business Audience. Retrieved August 29, 2007 from http://owl. english. purdue. edu/handouts/pw/p_ameraudience. html. Myers, R. J. , Penrose, J. M. Rasberry, R. W. (2004). Business Communication For Managers: An Advanced Approach. Mason, Ohio: South-Western.

Saturday, October 26, 2019

Darwins Theory of Natural Selection :: essays research papers fc

Charles Darwin revolutionized biology when he introduced The Origin of Species by Means of Natural Selection in 1859. Although Wallace had also came upon this revelation shortly before Origins was published, Darwin had long been in development of this theory. Wallace amicably relinquished the idea to Darwin, allowing him to become the first pioneer of evolution. Darwin was not driven to publish his finding, which he’d been collecting for several years before Wallace struck upon it, because he had â€Å"never come across a single [naturalist] who seemed to doubt to permanence of species† (Ridley, pp. 70). What follows are the key points of Darwin’s Theory of Natural Selection taken directly from the two chapters concerning it in his book Origins. In chapter III of Origins Darwin sets up his discussion on Natural Selection by establishing the struggle for existence in nature. By this he means not only an individuals need to fend of enemies and survive its environme nt but also it’s ability to create living, healthy, successful offspring. The first factor concerning this struggle is the ratio of increase in any given species. Darwin explains how this struggle must be occurring otherwise a single species would dominate the entire earth because every single one of it’s offspring would survive. This is due to the fact that every species reproduces exponentially, a rate that would soon produce astonishing numbers if left unchecked. This does not happen however, because nature has a system of checks and balances. Although we may not be able to detect these checks, we can see their effects by the indisputable fact that one species doesn’t completely dominate the planet. These checks consist of enemies eating the young or even adults, the rigors of weather or environment, and countless others. In this way birds, for example, cannot populate beyond their food supply, and the grains they feed on are held in check, because even thoug h they may produce thousands of seeds only a few are able to reach maturity. Darwin goes on to show how all plants and animals compete and relate to each other in this struggle for existence. He does so by relating various personal observations that show the introduction of a different species of plant or animal can have a direct effect on the present survival of the indigenous species and even allow other foreign species to proliferate. This leads to interspecies survival, which Darwin considers the hardest struggle of all, and the one that may have the greatest effect on the evolution of a species through Natural Selection.

Thursday, October 24, 2019

Review of Related Literature Essay

As clubbing became more interactive, technologies became more fashionable and innovative. There are many new installations were built to sustain the needs of interactive clubs. In these present times, latest equipments for sounds, designs, and lights are the most popular accessories in different interactive bars. According to Emmanuelle Waeckerle (2004), VINST is a video installation and interactive sound performance enabling real-time control of both sonic and visual representation of my voice – thus creating an extraordinary fusion of human body sound and video. This equipment is different because it is a sensitive vocal instrument to the reaction of the body. The sensitivity of this equipment will base on the movement of the body. If VINST is touched in a light manner, the sound are pure tones and when you touch VINST more, you tend to laugh and tickle but when you touch it harder, it will generate pain, but are also pleasurable sounds it creates while having this kind of feeling. LCI also offers interactive technologies for interactive clubs. One of their products is the Interactive Video that can be used in different parts of the clubs such as walls and floors. These interactive video were designed with different themes to match the ambiance, lights, and designs of the club. In this sense, interactive videos designed by LCI bring more life and fun to the clubs and to the customers as well. Human locator would also be a big impact to attract customers. According to the Freeset, the designer of this human locator, when a certain person or people passes through the human locator, it will track the movement of the person and while it locates the movement, the locator will act as a wave and move like the movement of the person. There are also different kinds of tables that can be use to attract more customers that will match their personality. These tables were invented to make the customers comfortable and enjoy while staying at the club. One of these tables is the table called reactable – a table that has tangible electronic musical instruments that would let people releases their love of music. According to TODO, the curators and organizers of 2007 BIP, â€Å"technology shower creates and designs. † Through this statement, they like to say that technology brings life and enjoyment to the consumers and the producers. In this article of TODO where electro wave was featured, the biggest free music festival in Italy, shares their knowledge and talent towards interactive installations for clubs that would help the clubs and its customers enjoy the time they spent there and make it more memorable and comfortable place to set the party. Some of its featured installations are Face2Face2Face, Oneword, and Are You Here? These installation were mobile all installations to locate different people and different places that have interactive clubbing. These kinds of interactive equipments brought life to interactive clubbing. Articles coming from different interactive installation professional, we can see that interactive clubbing continue to rise due to its demands. Customers would prefer interactive clubs than ordinary clubs to make their nightlife more innovative and creative. Facilities, equipments, and installations for interactive clubs will bring profit for the owners and enjoyment to the customers. Methodology Since this research involves an evolution of a particular existent activity which is clubbing, it is important to conduct a research and background study of the research conducted before regarding such topic. The methodologies involved in this paper also constituted an analysis of the existing club spots regarding the nature of these clubs, the equipments being used and the concepts that served as their foundation for success. Interviews are essential in this research in order to gather necessary information regarding the other existing traditional and interactive clubs. The interviewees include managers from different traditional and contemporary clubs and existent interactive club. The questions that were distributed to the managers comprised of the following? 1. When did the club found? 2. How long has it been active? 3. What were the major equipments being used in the club? 4. What are the most requested or most frequent activities by costumers? 5. Who are the most frequent costumers? 6. If there are any, what were the common suggestions of the costumers for the club? 7. How do you keep your costumers? 8. What were the technological enhancements that the club had undergone? 9. What were the installations that the club recently had? 10. What other enhancement would you want to install in your club? The total number of respondents is 50 managers for the United Kingdom clubs. Most of the respondents are managers of clubs that had operated and remained successful for at least six to ten years. They were also managers in such clubs for three to four years. The common answers were that the must in a club are the lively DJ’s high –tech audio gadgets which include woofer and loud bang speakers, surround digital sound , audio generated strobe and disco lights, light retractors, sound proof walls, cozy steel or wooden bar set, and a wide dance floor. The most frequently requested by costumers are the new disco or techno mixes in music and a DJ that keeps the night going. The drinks, the food and the services are also important to consider in ensuring costumer satisfaction. Another set of questions were given to frequent club goers in order to find out what they are looking for in a club and what is their knowledge about interactive clubbing. The questions include the following: 1. How often do you go clubbing? 2. Why do you go clubbing? 3. What kind of clubs do you go to, and where? 4. Why do you choose such clubs? 5. What are the technological installations in those clubs that you like best? 6. Do you know what interactive clubbing is? 7. Have you gone into an interactive club? (If no, Do you like the idea? If yes, How was your experience? ) 8. Which do you prefer, a traditional clubbing or interactive clubbing? 9. What would you like in a club? 10. What would fully satisfy you as a club goer? The total number of respondents is 50 club goers fro the United Kingdom. Most of the respondents are frequent club goers ranging from ages eighteen to thirty-eight years of age. Based from the result of the survey, most of the club goers go clubbing as a form of relaxation and socialization with other people. The clubs that are frequently visited are the clubs playing the latest music and audio mixes. It was also found that the audio speakers and the woofers of these clubs are the latest technological breakthroughs. Most of the respondents have heard and learned about interactive clubbing but only half of the total number of interviewees has actually gone into interactive clubs in the United Kingdom. The experiences were almost the same that was an astonishment of the new technology brought about by the combination of audio and visual effects of media translation. The same respondents voted in favor of interactive clubbing as against traditional clubbing. Their answer to the questions pertaining to costumer satisfaction can be summarized into relaxation and an energetic environment with the Jockey and good quality of sounds and more that the club can offer as other forms of entertainment. Most of the respondents are looking for something more than what has already been offered. The level of the costumer satisfaction is also increasing as the technology introduces innovative gadgets and ideas. Body Different technology installations were invented to make clubbing interactive. Interactive clubbing is known for the clubs’ latest equipments and facilities that would attract customers. Clubs today were built to attract bar hoppers in an interactive manner. Club owners bought different kinds of latest gadgets, equipments and facilities to sustain the demand of the present generation. Some of the examples of latest gadgets, facilities, and/or equipments that were built in different clubs are cameras, interactive videos, interactive tables, computers, sounds, lights, designs, and themes. Interaction with different clubs in different parts of the world can be done through cameras. For example, there would be an installation of interactive cameras showing different clubs in the world. These different clubs are part of the connection of interactive clubs for they will have their cameras inside their clubs to show the clubbers the situations in different clubs. Aside from the setting of other clubs, sounds and music can be heard through these cameras. In this sense, all the participating interactive clubs would have the same music played, which brings interaction and intimacy to all the participating interactive clubs. Cameras installed in these interactive clubs will also show the themes of different clubs in different countries. Therefore, themes and cultures in different countries will be shown through the interactive cameras. Computers will be installed for more interaction between clubbers in different clubs. Computers will help clubbers to communicate with people in different clubs that have the same interactive facilities if they want to. Sounds and music are the most important factors for clubs because these are what the clubbers wanted. In this case, sounds and music must be the primary attraction for clubbers that is why newly invented musical instruments and facilities are produced to make the musical atmosphere of the clubs became more attractive. One of the musical equipment used for clubs is the Pioneer’s DVJ-X1. This equipment brings more life and strength to the sounds and music of the clubs. Aside from this, it has different parts that can be used to make the sounds clearer, audible, and creative. Lights, designs, and themes are also the factors of bringing clubbers into the clubs. Clubbers would love seeing different kinds of lights and designs inside the club. Lightspace is one of the innovators of light displays to different clubs. According to them, they transform everyday surfaces into engaging, entertaining and interactive exercise, display, gaming and learning surfaces that are capable of stimulating and responding to human touch. Through this kind of evolutionary displays, clubbers would really enjoy going to clubs that has lighter colors and lively designs because it brings life and enjoyment to them. The clubs’ themes are also important to show the clubbers the atmosphere of the place. The theme of the club will determine its clubbers, facilities, equipments, and workers. That is why it is also an important factor for the clubbers. In addition to this, as its equipments, facilities, and displays are important, the task of the DJs or the VJs are also important because they bring life to the club. They are the one who will manipulate the whole night of dancing and singing. Fast-learners, professionals, creative, and imaginative DJs or VJs must be the controller of the sounds to make the nightlife comfortable and conducive. In these present times, many people who wanted to enjoy their nightlife. In the previous years, clubs were built to make people enjoy through listening to sounds and drinking with friends – this is the traditional lifestyle of ordinary clubs. Ordinary clubs can give only few things to its customers – listening to the sounds, dancing on the dance floor and become drunk. People during those times are not aware with the atmosphere of the clubs because these factors are the most important things that were set in their minds. As time goes on, people wanted more of it. Because technology became more in demand, inventors and owners became partners in making the clubs livelier and interactive, that is why interactive clubbing emerged. Comparing and contrasting ordinary clubbing to interactive clubbing would bring opposite directions of two interrelated elements. Ordinary clubbing caters few enjoyment and contentment while interactive clubbing brings more life and great atmosphere to the whole club because listening to the music and dancing on the dance floor would not the only thing to do. Through interactive clubbing, clubbers can do many things like chatting, watching the video walls, interacting with different clubbers in different clubs from different parts of the world, and playing with the designs, lights and themes of the clubs. In this case, interactive clubbing brings more freedom to the clubbers in whatever they want to do while clubbing. However, these kinds of interactive clubbing need to have more money, more knowledge, and more power. Having this kind of interactive clubs are not the same as having an ordinary club because it needs to have more people, more time, and more effort to make a certain club interactive. An interactive club can be said as creative and imaginative but it is an ideal – ideal in a sense that it is perfect, perfect in the eyes of every clubber. According to Wegner (2005), nightclubs enjoy a commercial advantage over domestic sound and light systems. However, the club advantage begins to diminish when consumer technology enables a car’s sound system or a home theater to provide a superior experience. Because of technology, the demands for these kinds of places are easily declining due to the competition of different technology innovators and innovations. Nevertheless, technology in interactive clubbing is more Conclusion While it is considered a fact that music video has ever been present in the world of clubbing, the evolution of technology has influenced greatly its player-performing end and the display-presentation end. Interactive Clubbing indeed open a new experience for club goers. The technological installations of wide digital surround sounds, and the LCD generated effects provided an environment of which only the future can offer. This research proposal therefore provided an assumptive conclusion on the probability of the status of an interactive clubbing. There is definitely a positive response of science and technology to the demands of interactive clubbing as proven in the proper combination of technological application of new installations. There are already experimental methods to place cameras at various clubs throughout the world which recreated a specific ambiance a traditional club. This makes it possible for DJ’s to perform live at different places at the same time. There also a great deal of possibility of advanced digital 3d dancers that enables the presence of another person in the form of an avatar that interacts with genuine clubbers through the internet provider. These innovations will definitely set the new standard for clubbing in the not too distant future. Therefore it is concluded that Interactive clubbing is the present application of the future of clubbing experience. References: Bennett, A. (2000). â€Å"Dance Music, Local Identity and Urban Space. † In Popular Music and Youth Culture: Music, Identity and Place, edited by (Bennett, Andy). New York: St. Martin’s Press, 73-102. Bidder, S. (2001). Pump Up The Volume: A History of House. London: Channel 4 Books. Birgy, P. (2003). â€Å"French Electronic Music: The Invention of a Tradition. † In Popular Music in France from Chanson to Techno: Culture, Identity and Society, edited by HughDauncey and Steve Cannon. Aldershot: Ashgate, 225-242.. Brewster, B. and Broughton, F. (1999) Last Night A DJ Saved My Life: The History of the Disc Jockey. Grove Press. Butler, M. (2005). â€Å"‘Everybody Needs a 303, Everybody Loves a Filter’: Electronic Dance Music and the Aesthetics of Obsolescence. † In Digital Media: Transformations in Human Communication, edited by Paul Messaris and Lee Humphreys. New York: Peter Lang, 111-18. Byrom, H. (1998) The Future of Clubbing. Find Articles. Carrington, Ben and Brian Wilson. 2004. â€Å"Dance Nation: Rethinking Youth Subcultural Theory. † In After Subculture: Critical Studies of Contemporary Youth Culture, edited by Andy Bennett and Keith Kahn-Harris. New York: Palgrave, 65-78. Erenberg, Lewis A. Steppin’ Out: New York Nightlife and the Transformation of American Culture, 1890–1930. Westport, Conn. : Greenwood Press, 1981. Freeset. (n. d. ) Human Locator. Human Locator: a Freeset Technology. Hesmondhalgh, David. 1997. â€Å"The Cultural Politics of Dance Music. † Soundings 5, 167- 178. LCI. (2005). Interactive. http://www. lci-uk. com/filter. php? filter[]=interactive _________. (n. d. ) Lightspace. Lightspace Corporation: Unique Interactive Installations. http://www. lightspacecorp. com/ Merriam-Webster. Interactive. Merriam-Webster Online Dictionary. Off-Corso, R. (2006). The Critical Mass. http://www. enviu. org/cm/cm_index_site. html Regine Zylberberg. Queen of the Night. Aug. 2006. Retrieved on May 14, 2007. http://www. jahsonic. com/Regine. html Waeckerle, E. (2004). VINST2. Current. .(2007). The Dawn of Interactive Clubbing. 365MAG International Music Magazine. . (2002). Responsive Environments>keywords. Future Physical. http://www. futurephysical. org/pages/content/resp_env/i_clubbing. html __________. (2007). Interactive Installations for Clubbing. We Make Money not Art. http://www. we-make-money-not-art. com/archives/009473. php __________. (2003). Tangible Musical Interfaces – Music Tables. Reactables related. http://www. iua. upf. es/mtg/reacTable/? related.

Wednesday, October 23, 2019

John Dewey

Introduced his theories and concepts on how people think. He identified a number of different modes of thought including reflection. He saw reflection as an aspect of thought, a rational and purposeful act that is more then mere thinking. Dewey contrasted routine action with reflective action, laying the roots of reflective practice in teaching (Kodiak-Myers, 2012, p. 5). In his notion of reflective action he described a willingness to engage in self-assessment, which squired flexibility, analysis and social awareness (Pollard, 2005, p. 3). His reflection described a willingness to consider different possibilities and the ability and desire to recognize various opinions (Skateboarders, 2012, p. 5). Reflection, as a familiar activity, is often misunderstood, overlooked in the formal process of teaching and equated with similar activities such as thinking about the day, making sense of experiences we had or discussing resent occurred events and issues. In these daily activities teacher s assume that learning occurs (Bout, Gogh, & Walker, 1 985, p. 8).Employing a reflective teaching approach, a teacher will be In control of the teaching process and Its outcome, giving the teacher the ability to research on the effectiveness of his teaching enabling him to asses if learning indeed occurs (Killeen, 1989, p. 52). In this assignment I will first, explain reflection. In this explanation I will consider the different classification, categories and some characteristics of reflection. Next I will argue that reflection within the learning process is important for the teacher.I will thereafter critically discuss some of the advantages and limitations of along feedback from students In the reflective practice and wall conclude that the advantages outweigh the Limitations of galling feedback. For a teacher to employ a reflective practice he or she needs to firstly understand the meaning of reflection. Rodgers (2002) is of the opinion that, after almost a century of considering reflection there is no clear understanding in our academic literature of what exactly reflection is. She reconsiders Dew's concept of reflection and formulated four criteria that she felt characterized his concept of reflection.She speaks of reflection as a meaning making process that moves a learner from one experience Into the next†, as a â€Å"systematic, rigorous, deadlines way of thinking† that â€Å"needs to happen in community, in interaction with others† and it requires â€Å"attitude that value the personal and intellectual growth of oneself and of others† (Rodgers, 2002, p. 845). Reflection starts when a person inquires into his or her experiences and knowledge relevant to the experience, enabling him or her to ascribe meaning to his or her beliefs (Collier, 1999, p. 73). Learning Is affected through a process of thinking and fleeting on new experiences In relation to an excellent knowledge base and own understanding. Collier (1999) refers to Ki tcheners research that suggests a continuation of the reflection process, where knowledge is first viewed as certain and absolute, learned from authorities and direct observations. This absolute acceptance of knowledge develops, as the individual's own experiences and knowledge develops to â€Å"uncertain, relative and personal constructed† (1999, p. 174).Such ¶n (1987) is of the theory within practice, and the use of such a process ultimately leads to expertise. He identified two possible processes of reflection, a retrospective analysis of experiences, the reflection-on-action and the reflection-in-action, which is the process of reflection as an active part of the experience. In the reflection-on-action a teacher will reflect after a lesson on the process by thinking about the lesson, reflecting on the good and bad moments in the lecture, considering how to improve on the bad elements and how to build on the good moments.Reflection-on-action will be possible through self -examination, student assessments, student feedback of lesson ND discussions of mentor teachers (Howell, 2014). Reflection-in-action is used more by teachers with existing knowledge of teaching and experience of the learning process and is used to assess the student participation, knowledge, understanding and learning during the lesson (Howell, 2014). A third process of reflection is a proactive reflection known as reflection-for-action (Collier, 1999, p. 174). Howell (2014) uses this third process of reflection, before-action, which allows her to consider her lesson before it takes place.This process of reflection allows the cheer to be in a position to consider what will be taught, how it will be taught and he or she can develop an inner attitude of gratitude that will positively influence the attitude of the learners. Reflection does not always occur on the same level and, is depending on the circumstances and experiences of the teacher. Reflection will be influenced by the teach er's knowledge of the subject matter, her understanding of the teaching process as well as her personal circumstances and attributes. Howell (2014) identified these levels as technical, practical and critical reflection.The chemical level is concern with â€Å"effective application of educational knowledge and skill†, the practical level describes â€Å"an experience so that a subjective perception or commitment to a certain theory or system† is noticed and critical reflection is â€Å"indicated by a high degree of open-mindedness including ethical/moral and social considerations† (Collier, 1999, p. 174). These levels of reflection exist and work together (Howell, 2014) and research has indicated that new teachers often apply all these levels of reflection and all levels are equally important in the learning process Collier, 1999, p. 74). The teacher, as well as the learner in the sense that both teacher and learner bring certain attributes to the learning proce ss, will influence the process. Unless a teacher is capable of reflection he might not be able to bring about long term positive outcomes within the learning process. Teachers are often influenced by outside factors when faced with difficult situations within the class room and can easily, unconsciously develop standard problem solving tactics, left unexamined for years (Shortchange & Vassals, 2005, p. 45). Shortchange & Vassals (2005, . 9) refers too five phase structured reflection process. In this process there is an action from the teacher, followed by a retrospective look back on the action, an awareness of essential aspects of the action, the creating of alternative methods of action and a re-trial of the action. Palmer, as quoted by Howell (2014) stated, â€Å"good teaching comes from the identity and integrity of the teacher†. Every teacher has certain identities, pre-set ideas and assumptions which he or she brings into the class room and these identities, personal v iews and assumptions will influence how e or SE teach and what he or she teach.This in turn will influence what our described as paradigmatic, prescriptive, and casual assumptions (Brookfield, 1995, p. 4). Paradigmatic assumptions are very difficult to identify and they are basic structuring of ideas we use to order the world, perspective assumptions are assumptions about what we think ought to happen in a situations and causal assumptions assist us in understanding the different processes within the working world and how processes work (Brookfield, 1995, p. 3).As teachers we must be able o reflect on these predetermined assumptions to enable us to build on our professional development. According to Shortchange & Vassals (Shortchange & Vassals, 2005, p. 53) it is important for a teacher, specially a new teacher to be able to get in touch with these different identities. They refer to reflection, which can take place on different inner levels. Where a teacher sees him or herself in a specific role within the class room, the teacher might be set on a mission to fulfill this role and beliefs which in turn may create behavior issues in the class (Shortchange & Vassals, 2005).It s only if the teacher reflect on what it is that he or she is doing that causes the behavior problem and ask why he or she is doing it that they might find an alternative to their perceived reality. This requires the teacher to do introspective reflection of her own actions, which is a very difficult task for anybody to achieve. Often reflection can focus mainly on the technical or practical levels, without being critical. According to Brookfield (1995, p. 9) critical reflection will assist the teacher in unearthing the ways in which power is present in and distort the educational recess.Reflection is important for teachers both in their professional development as teachers as well as their personal growth as educators. Reflection will lead to new and better understanding of the learning pr ocess, often plagued with assumptions. The application of a reflective practice will lead to better Judgment, an examined common sense and better learning and understanding of our students who, in observing us, will develop their own reflective practices (Howell, 2014).Part of a reflective practice includes consultation with our peers and the enquiry into our caching by way of student evaluations. Student evaluations can form a very good reflective technique enabling a teacher to reflect on how her classes are received by her students instead of assuming that learning has taken place. An advantage of student feedback is to determine from the students how they engage with the lesson, what did they find interesting and what did not work for them.One of the disadvantages of this form of feedback could lead to very subjective feedback from students, which is not a reflection of the true ability of the teacher. Brookfield (1995, p. 7) refers to the â€Å"perfect ten syndrome† wher e teachers who receive a less then perfect score assume that they are not worthy teachers. Teachers disregard the complimentary and good feedback, concentrating only on the negative aspects of the feedback. This reaction is based on the preconceived assumption of teachers that good teaching is always followed by positive and good student evaluations.Critically reflection will assist the teacher in recognizing these unrealistic assumption and enable him or her to know that the â€Å"complexities of learning† as well as the students win attitudes towards their studies and the teacher self has influenced the low score. Equally, a perfect score could be indicating the teachers only accommodated the students in their preferred learning styles without testing the student outside of critique and was not developed to be the only answer in the learning process however I think that the advantages of reflective practice including student feedback outweigh the disadvantages.Student feedb ack is important for the teachers' own understanding of the learning process and it can contribute to the students sense of ratification in the learning process, displacing the inherent assumption of teacher power over student. As a negative aspect of the student reflections it may over power students, giving them the false assumption that they control the learning process. I think that the teacher and the students, accepting the true negative issues as such, should critically reflect on the outcome of student feedback in an open process in a positive manner to overcome the negative issues.At the same time positive issues should also be considered and build on in future. In conclusion I can ay that reflection is a process of deep questioning set assumptions and believes within the learning process to enable a better understanding of the process, to develop as a diverse teacher and to ensure maximum learning within the learning process. If reflection takes place before-action, the te acher will be able to prepare with gratitude, to enter the learning action with thankfulness and to convey a positive and thankful attitude to the students, creating an optimal learning environment.

Tuesday, October 22, 2019

An Image of Africa by Chinua Achebe

An Image of Africa by Chinua Achebe Free Online Research Papers In his essay, â€Å"An Image of Africa†, Chinua Achebe, famous Nigerian novelist and author of Things Fall Apart, gives a respectable argument critical of certain aspects in Joseph Conrad’s novel, Heart of Darkness. Through the isolation and destructive over-analysis of single sentences and sections, Achebe clearly and effectively asserts his prospect of Conrad as a racist. However, in choosing from the many themes of which to concentrate, Achebe seems particularly attached to the subject of African mores. The negligence of the remaining themes in the text allows for Achebe’s personal gaffe in the interpretation of Conrad’s piece. â€Å"Herein lies the meaning of Heart of Darkness and the fascination it holds over the Western mind: ‘What thrilled you was just the thought of their humanity - like yours- the thought of your remote kinship with this wild and passionate uproar. Ugly’† (Achebe 5). This excerpt from Achebe’s essay shows his focus on only the words of Conrad’s description of the Africans and their culture as having a negative connotation. If the description is dug more deeply into though, it can just as easily be deciphered as Conrad promoting himself and his humanity as equivalent to that of the Africans. Achebe argues against Conrad in his saying that Africa is â€Å"the other world† and the â€Å"antithesis of Europe†. But, then he cuts his own feet out from under himself: â€Å"It is not the differences that worries Conrad but the lurking hint of kinship, of common ancestry,† (Achebe 3). Again, Achebe twists, like a young child trying to tie shoelaces, the true intent of Conrad’s carefully chosen words. Conrad is merely showing the differences between Europeans and Africans and connecting them in alikeness. Throughout the entirety of the essay, Chinua Achebe uses similar portions of Heart of Darkness to brand Conrad as a racist. Conrad’s work, nonetheless, offers many means of retaliation through several examples where the narrator expresses disapproval of the dehumanization of Africans, such as the instance that Marlow offers the enslaved Native a biscuit while sympathizing his poor conditions. Achebe makes valid points that could lead one to believe that Conrad was indeed disregarding the humanity of Africans. Conrad allows for this several times like when Marlow questions himself in thinking of the Africans as being â€Å"inhuman† and when he pints the deterioration of Kurtz as being a resultant of being within the African environment. But, Joseph Conrad’s detailed and adjective-filled depictions of the Natives counter-attack this idea. â€Å"She was savage and superb, wild-eyed and magnificent†¦ She stood looking at us without a stir and like the wilderness itself, with an air of brooding over an inscrutable purpose,† (Conrad Part 3, Page 5). Throughout Heart of Darkness Conrad mirrors the humanity, ideas, and behaviors of Africa and Europe. In one instance Marlow refers to Africans as â€Å"hollow men†, but when he goes back to Europe, he describes the denizens as â€Å"ignorant, sheep like people in the streets†. Achebe cleverly selects from Conrad’s piece to explicitly fight a legitimate case, but Joseph Conrad is simply too brilliant in his paralleling Europe and Africa. The congruence of the inhabitants and their ways within the two diverse environments are brought forth clearly in comparison in Conrad’s mirror. Conrad’s pessimistic portrayals may be an easy target for Achebe’s allegation; however, Conrad logically illustrates the influence of culture, significance of the age of colonialism, and equivalence among human beings. Achebe, Chinua. An Image of Africa. Research in African Literatures, Vol. 9, No. 1, Special Issue on Literary Criticism. Indiana University Press, Spring 1978. 1-15. Conrad, Joesph. Heart of Darkness. New York: Konemann, 1999. Research Papers on â€Å"An Image of Africa† by Chinua AchebeBringing Democracy to AfricaHip-Hop is ArtWhere Wild and West MeetAnalysis Of A Cosmetics AdvertisementMind TravelAssess the importance of Nationalism 1815-1850 EuropeComparison: Letter from Birmingham and CritoCapital Punishment19 Century Society: A Deeply Divided EraThree Concepts of Psychodynamic

Monday, October 21, 2019

Free Essays on China And The U.s.

China a late developer, lagged behind the west due to the communist revolution in 1949, and rush to industrialized later in the 20th century. However, trying to redeem themselves they are quickly trying to establish a political economy as political and social tensions rise within. The crisis in China will have potential consequences on future relations with the United States. The one dominant hegemon in the international arena is currently the U.S., however in twenty years that could be changed and the U.S. could see China as a challenger. There are multiple factors that will determine the relationship between these super powers such as the reunification of Taiwan and China, North and South Korea, reliance of U.S. allies, steady economic growth and the possibility of democratization. Decisions made by the U.S. will shape the future due to their heavy influence in the international arena. The combination of both realist precautions and liberal ideals will determine future Sino-American relations. From a liberal standpoint, the ultimate goal would be to help â€Å"democratize† China to achieve international democratic peace. The probability of this goal being accomplished within twenty years is unlikely, but can be definitely possible through long-term policy changes in capitalization, free trade and globalization, (Mao, pg. 1). In addition to these goals, the U.S. can actively take part in reunifying critical Asian countries such as North and South Korea, and Taiwan with China to create a democratic environment for a new China. In terms of military and nuclear build-up, these threats would soon disappear because liberals believe that democratic countries have a tendency not to go to war with one another. Liberals would like to ultimately see peaceful international affairs with co-existing emerging powers. Unlike liberals, realists support the containment of the Chinese threat by balancing their power with a stronger Japan a... Free Essays on China And The U.s. Free Essays on China And The U.s. China a late developer, lagged behind the west due to the communist revolution in 1949, and rush to industrialized later in the 20th century. However, trying to redeem themselves they are quickly trying to establish a political economy as political and social tensions rise within. The crisis in China will have potential consequences on future relations with the United States. The one dominant hegemon in the international arena is currently the U.S., however in twenty years that could be changed and the U.S. could see China as a challenger. There are multiple factors that will determine the relationship between these super powers such as the reunification of Taiwan and China, North and South Korea, reliance of U.S. allies, steady economic growth and the possibility of democratization. Decisions made by the U.S. will shape the future due to their heavy influence in the international arena. The combination of both realist precautions and liberal ideals will determine future Sino-American relations. From a liberal standpoint, the ultimate goal would be to help â€Å"democratize† China to achieve international democratic peace. The probability of this goal being accomplished within twenty years is unlikely, but can be definitely possible through long-term policy changes in capitalization, free trade and globalization, (Mao, pg. 1). In addition to these goals, the U.S. can actively take part in reunifying critical Asian countries such as North and South Korea, and Taiwan with China to create a democratic environment for a new China. In terms of military and nuclear build-up, these threats would soon disappear because liberals believe that democratic countries have a tendency not to go to war with one another. Liberals would like to ultimately see peaceful international affairs with co-existing emerging powers. Unlike liberals, realists support the containment of the Chinese threat by balancing their power with a stronger Japan a...

Sunday, October 20, 2019

List of Metal Alloys by Base Metal

List of Metal Alloys by Base Metal An alloy is a material made by melting one or more metals together with other elements. This is an alphabetical list of alloys grouped according to the base metal of the alloy. Some alloys are listed under more than one element, since the composition of the alloy may vary such that one element is present in a higher concentration than the others. Aluminum Alloys AA-8000: used for building wireAl-Li (aluminum, lithium, sometimes mercury)Alnico (aluminum, nickel, copper)Duralumin (copper, aluminum)Magnalium (aluminum, 5% magnesium)Magnox (magnesium oxide, aluminum)Nambe (aluminum plus seven other unspecified metals)Silumin (aluminum, silicon)Zamak (zinc, aluminum, magnesium, copper)Aluminum forms other complex alloys with magnesium, manganese, and platinum Bismuth Alloys Woods metal (bismuth, lead, tin, cadmium)Rose metal (bismuth, lead, tin)Fields metalCerrobend Cobalt Alloys MegalliumStellite (cobalt, chromium, tungsten or molybdenum, carbon)Talonite (cobalt, chromium)Ultimet (cobalt, chromium, nickel, molybdenum, iron, tungsten)Vitallium Copper Alloys Arsenical copperBeryllium copper (copper, beryllium)Billon (copper, silver)Brass (copper, zinc)Calamine brass (copper, zinc)Chinese silver (copper, zinc)Dutch metal (copper, zinc)Gilding metal (copper, zinc)Muntz metal (copper, zinc)Pinchbeck (copper, zinc)Princes metal (copper, zinc)Tombac (copper, zinc)Bronze (copper, tin, aluminum or any other element)Aluminum bronze (copper, aluminum)Arsenical bronze (copper, arsenic)Bell metal (copper, tin)Florentine bronze (copper, aluminum or tin)Glucydur (beryllium, copper, iron)Guani ­n (likely a manganese bronze of copper, manganese, with iron sulfides and other sulfides)Gunmetal (copper, tin, zinc)Phosphor bronze (copper, tin, and phosphorus)Ormolu (Gilt Bronze) (copper, zinc)Speculum metal (copper, tin)Constantan (copper, nickel)Copper-tungsten (copper, tungsten)Corinthian bronze (copper, gold, silver)Cunife (copper, nickel, iron)Cupronickel (copper, nickel)Cymbal alloys (Bell metal) (copper, tin)Devardas alloy (copper, aluminum, zinc)E lectrum (copper, gold, silver) Hepatizon (copper, gold, silver)Heusler alloy (copper, manganese, tin)Manganin (copper, manganese, nickel)Nickel silver (copper, nickel)Nordic gold (copper, aluminum, zinc, tin)Shakudo (copper, gold)Tumbaga (copper, gold) Gallium Alloys Galinstan (gallium, indium, tin) Gold Alloys Electrum (gold, silver, copper)Tumbaga (gold, copper)Rose gold (gold, copper)White gold (gold, nickel, palladium, or platinum) Indium Alloys Fields metal (indium, bismuth, tin) Iron or Ferrous Alloys Steel (carbon)Stainless steel (chromium, nickel)AL-6XNAlloy 20CelestriumMarine grade stainlessMartensitic stainless steelSurgical stainless steel (chromium, molybdenum, nickel)Silicon steel (silicon)Tool steel (tungsten or manganese)Bulat steelChromoly (chromium, molybdenum)Crucible steelDamascus steelHSLA steelHigh speed steelMaraging steelReynolds 531Wootz steelIronAnthracite iron (carbon)Cast iron (carbon)Pig iron (carbon)Wrought iron (carbon)Fernico (nickel, cobalt)Elinvar (nickel, chromium)Invar (nickel)Kovar (cobalt)Spiegeleisen (manganese, carbon, silicon)FerroalloysFerroboronFerrochrome (chromium)FerromagnesiumFerromanganeseFerromolybdenumFerronickelFerrophosphorusFerrotitaniumFerrovanadiumFerrosilicon Lead Alloys Antimonial lead (lead, antimony)Molybdochalkos (lead, copper)Solder (lead, tin)Terne (lead, tin)Type metal (lead, tin, antimony) Magnesium Alloys Magnox (magnesium, aluminum)T-Mg-Al-Zn (Bergman phase)Elektron Mercury Alloys Amalgam (mercury with just about any metal except platinum) Nickel Alloys Alumel (nickel, manganese, aluminum, silicon)Chromel (nickel, chromium)Cupronickel (nickel, bronze, copper)German silver (nickel, copper, zinc)Hastelloy (nickel, molybdenum, chromium, sometimes tungsten)Inconel (nickel, chromium, iron)Monel metal (copper, nickel, iron, manganese)Mu-metal (nickel, iron)Ni-C (nickel, carbon)Nichrome (chromium, iron, nickel)Nicrosil (nickel, chromium, silicon, magnesium)Nisil (nickel, silicon)Nitinol (nickel, titanium, shape memory alloy) Potassium Alloys KLi (potassium, lithium)NaK (sodium, potassium) Rare Earth Alloys Mischmetal (various rare earths) Silver Alloys Argentium sterling silver (silver, copper, germanium)Billon (copper or copper bronze, sometimes with silver)Britannia silver (silver, copper)Electrum (silver, gold)Goloid (silver, copper, gold)Platinum sterling (silver, platinum)Shibuichi (silver, copper)Sterling silver (silver, copper) Tin Alloys Britannium (tin, copper, antimony)Pewter (tin, lead, copper)Solder (tin, lead, antimony) Titanium Alloys Beta C (titanium, vanadium, chromium, other metals)6al-4v (titanium, aluminum, vanadium) Uranium Alloys Staballoy (depleted uranium with titanium or molybdenum)Uranium may also be alloyed with plutonium Zinc Alloys Brass (zinc, copper)Zamak (zinc, aluminum, magnesium, copper) Zirconium Alloys Zircaloy (zirconium and tin, sometimes with niobium, chromium, iron, nickel)

Saturday, October 19, 2019

Global Warming in Florida Essay Example | Topics and Well Written Essays - 1750 words

Global Warming in Florida - Essay Example Today however, the global increase in temperature is destined to affect the natural as well as the physical activities in Florida. Evidence of the global warming is apparent in the gradual immersion of the beaches to the sea caused by temperature rise and thawing of glaciers increasing ocean waters. Change in the weather is another attribute of the global warming; recent times have seen devastating hurricanes sweeping across the state leaving behind enormous loss of property and destruction of vegetation (Southern Alliance for Cleaner Energy, 2007). The average rise in sea level globally has been estimated to be 6 inches in the 20th century. By 2100 the immersion of the beaches is expected to reach 15 inches. The global warming impacts in the Florida state are evidently seen in other areas of wildlife and tourism. The Florida has been stated as a ground zero in terms of the climatic change impacts in the United States of America this statement is based on the extents and effects of g lobal warming already experienced in Florida (NRDC, 2001). On the other hand skeptics do not believe that global warming is a serious problem at all, they are attributing theses changes to effects of evolution rather than those of human activities industrialization. Let us now look at the realities of the global warming and awareness to people. Alertness of Global warming to Floridians According to a research done by the Florida Wildlife Federation and National Wildlife Federation (2006) on March to April 2006 where a group of people were interviewed at the end of the research 63% were aware of the global warming and the its effects in Florida, 27% were unaware while 10% thought otherwise, the global warming in Florida is a fact with effects on the... The state of Florida is well known for its tourism attraction due to its excellent beaches, diverse native wildlife species, variety of fish and birds. However, the evidences of the global warming are also present in Florida today. Elaborate explanation of the causes and the overall results of the global warming in Florida are discussed in the essay. Nobody can now provide any argument to belittle the effects of the global warming in Florida based on what we have found out. With confirmation of the global warming it is up to the Floridians and everybody else to take a positive step now. According to scientists the threat of the global warming can be overcome by a 40 year 2% reduction in the greenhouse emissions. The governments together with the environmentalists and the individuals have a role to play in reduction of the global temperatures. Failure to take an action will seen the nature’s anger in form of adverse climatic effects on human being and wildlife alike. Cases of s uch have been seen in form of hurricanes in Florida, El.nino rains in various parts of the world and excessive droughts in Africa. Of course Florida’s attempts to reverse the global warming would be in vain without the cooperation of the other states and countries. The researcher hopes that International policies can help to reduce the global warming, such as the Kyoto protocol. Implementation of such policies should be underway to alleviate the occurrence and the magnitude of such disaster as has been experienced in the recent past across the world.

Project risk analysis and assessment in oil and gas industry Essay

Project risk analysis and assessment in oil and gas industry - Essay Example However, the main aim of this paper is to focus on limitations and problems of the tools and techniques of project risk analysis and assessment.   Risk and uncertainty examination has a few limitation and pitfalls in the principal idea. Every one of these strategies makes solid component of intervention and absence of crucial premise in risk and uncertainty examination. These insufficiencies will bring about shameful treatment of uncertainties. Those limits are exhibited here to give the pursuer a reflection on the utilization of current risk and uncertainty investigation in the down to earth instance of the reasonable undertaking stage (Perminova et al, 2008). Focus the discriminating parameter for subject of examination. This basis can be addressed. Sensitivity examination is not vulnerability investigation. Sensitivity just concerns on yield result as adjustment of info parameter. Dubious info parameter is not decided through utilization of sensitivity examination. The investigation on how dubious information parameter is excluded in this investigation. The target of risk and uncertainty examination is to anticipate future execution of dubious noticeable amounts that are not known at the season of examination. Envision the impact of oil stores to combined NPV of a field. In the event that saves has substantial measure of oil contained, venture NPV may be positive. Something else, NPV may be negative on the grounds that cost will be higher than oil deals given that saves are beneath sure measure of worth. Sensitivity investigation is led to explore how oil stores affects NPV. It has nothing to do with how indeterminate the stores, vulner ability of stores beneath certain quality, or total likelihood of stores in the middle of high and low esteem. Sensitivity investigation is not used to focus unverifiable data parameter for risk and uncertainty

Friday, October 18, 2019

Imagination is more important than knowledge. For knowledge is limited Essay

Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all - Essay Example Knowledge is power and without knowledge we cannot progress as a human. Knowledge is what distinguished an ignorant person from a man of intelligence. The power of knowledge cannot be ignored in any society. On the other hand, imagination is the mother of all knowledge. Imagination is what enables us to form a mental of something that cannot be comprehended through the senses. It is what enables men to stumble upon great inventions and the ability to build a mental sense for great achievements. Imagination is more important than knowledge because without imagination, men cannot achieve new things. Imagination is what empowers us to dream of things that can be achieved which eventually lead to knowledge. â€Å"Knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution" (Einstein). Therefore, I completely agree with Einstein’s quote that imagination is more important than knowledge as imagination goes beyond limit wherea s, knowledge has its limitations. According to the Cambridge dictionary, knowledge is defined as â€Å"understanding of or information about a subject which a person gets by experience or study, and which is either in a persons mind or known by people generally† (Knowledge n.d.). Knowledge is gained through experiences, skills and personal abilities. The main sources of knowledge can be traced to instinct, reason and intuitions. In order to compete in a highly competitive world, knowledge is essential. Knowledge is what makes a man powerful and it also enables him to compete with others. Knowledge is man’s ability to develop concepts and materialize them into reality through manipulations and calculations. It also enables a person to make the right judgments which are pivotal for every human being. â€Å"Knowledge concerns itself with what is present to the senses, but is also a stored and shared repository of publicly acceptable thoughts, many frozen into physical

Bank law Essay Example | Topics and Well Written Essays - 2000 words

Bank law - Essay Example The agent in possession of the said Nursing Home sold it and the proceeds were applied to reduction of the credit debt and no surplus accrued to benefit the other creditors and Narni. After the sale, no profit or income was derived by Narni. 2. Narni which runs the Carrum Nursing Home applied for overdraft facility with National Australia Bank. Pending formal approval of the application with limit of $65, 000.00, the Bank nevertheless honored the cheques drawn by Narni even though there were no funds to meet them since the account was regularly in debit. The bank refused to extend the overdraft facility to $100, 000.00 but supported Narni by honoring the cheques drawn despite lack of funds. The Court found that the "Bank and Narni conducted their business and arranged their affairs, from February 1989, on the basis that the approved overdraft of $65,000 was at best a nominal limit and that the Bank would tolerate surges well in excess of that limit in each monthly cycle. The bank ope rated and permitted the account to operate in a very flexible way so that the monthly surges far exceeded any such limit". The court also found that "Narni relied upon this attitude on the part of the Bank in the operation of its business, as the Bank officers knew". It was deduced from the facts that the Bank itself also enjoyed a benefit from this arrangement from the receipt of interest and other fees and by the retention of a satisfied customer. The Court found that it was a "term of this arrangement between the Bank and Narni that the Bank would not refuse to honour cheques drawn by it on the ground that the balance of the account exceeded the approved overdraft limit of $65,000." The correctly held that it was an implied term of the arrangement that the Bank could not terminate or vary it without giving the customer reasonable notice so as to allow time for it to arrange its affairs to comply. Furthermore, they must have regard to the fact that cheques, which had been previous ly drawn and delivered may have to be honoured under the pre?existing arrangement in place at the time they were drawn and delivered. The implication of such a term is an incident of the arrangement between the Bank and its customer because the Bank knew that Narni was dependent upon it. As aptly held by the court, " there was no warning of dishonor from the bank and this act was relied upon by Narni and giving rise to overdraft extension. Narni was dependent for its cash flow upon the accommodation of the bank in excess of the agreed limit given by the Bank." In the case of Joachimson v Swiss Bank Corporation [1921] 3 KB 110 CA, it was held that the following are considered implied terms: a). The bank will receive the customer’s deposits and collect his or her cheques; b). The bank will comply with written orders (i.e. cheques) issued by its customers assuming there is sufficient credit tin the account; c). The bank will repay the entire balance on the customers demand at th e account holding branch during banking hours -as was also held in Libyan Arab Foreign Bank v Bankers Trust [1989] AC 80 PC for the application for the terms in relation to UK banks; d). The bank will give reasonable notice before closing a customer’s account if it is in credit; e). the customer will take reasonable care when writing cheques (Topic 1, n.d.). Implied terms are extra terms read into contracts by the courts in order to give effect to statutory requirements and common law presumptions (Robinson, 2009). Implied

Thursday, October 17, 2019

Alcan Case Study Essay Example | Topics and Well Written Essays - 1250 words

Alcan Case Study - Essay Example In this era of computerization, IT is playing a key role in the management and reporting of exceptions so that pertinent issues could be highlighted and addressed before assuming alarming proportions. In the present case, Robert Ouelette the new CIO has three main concerns: (1) how to co-ordinate the IT functions across different countries and continents; (2) converting the IT governance function into a centralized one; and (3) monitoring the cost of IT, controlling wasteful expenditure and overseeing the usefulness of output produced by the IT function in the enterprise. The Accenture IT Governance Model Weill and Ross in their book ‘IT Governance’ define the term as â€Å"specifying the decision rights and accountability framework to encourage desirable behavior in the use of IT.† (Weill & Ross, 2004, 7 ). Some IT professionals and laymen at large seem to confuse the IT governance model with the way that IT is implemented and managed in an organization. We need to establish at the outset that IT governance does not give us the means to manage the IT department- rather it is the model through which the business manages its use of IT. Accenture has developed an IT governance model framework in which they classify industries based on (1) the pace of technology changes that they face and (2) their basis for competitive advantage, this being either product differentiation or cost. Accordingly they have identified four business classifications: (A) Efficient Predictable Operators (B) Information Integrators (3) Responsive Solution Providers and (4) New Capability Enablers. Which Quadrant Does Alcan Fall In & Why In the above stated framework, Accenture define an efficient predictable operator as one whose industry experiences a slow rate of change and competes on the basis of its operational efficiency. This is a common picture of the aluminum and allied industry where there is vertical integration among the top firms in order to take advantage of lower production costs based on volumes produced of various outputs, and very high production capacities are used to break-even point. Secondly, with the high costs of running electrolytic processes, there is a dire need for constant and reliable sources of cheaply available power. Alcan has managed to set up factories, refineries and mines at various places along the globe so that the cost of production is minimized or can be controlled to some extent, while supply of various outputs such as cans, sheets, ingots etc. is maintained. Now that the industry has overcome the lean period of the worldwide recession of the 1990s and the Russian oversupply shock that sent the price careening in a downward spiral, the price of aluminum per ounce has been increasing steadily and stands at $2,520 per tonne in 2007. I would put Alcan in the quadrant reserved for an Efficient Predictable Operator. Weill & Ross Model of IT Governance Weill and Ross have identified three questions that must be answered in order to achieve effective IT governance (Weill & Ross, 2004, 10). These are as follows: (1) What are the decisions that need to be made in order to ensure effective management and use of IT? (2) Who will need to make these decisions? (3) How will these decisions be made and monitored? In the course of their

The Primary Reasons for the Creation of Central Banks Especially in th Essay

The Primary Reasons for the Creation of Central Banks Especially in the U.S - Essay Example Another reason to create the central bank was to restrict the practice of small independent banks to open branches across the state boundaries. Actually, with the significant decentralization of the banking system of US, the problems increased especially during the recession, when the multi-bank panics and frequent bank collapses happen. For example, between the closure of the Second Bank of the United States and in the late years of first decade of the twentieth century, total nine multi-bank panics happened. In consideration to the frequent collapses of small banks, the need of a structure of central bank with regional banks was identified. Eventually, after the panic of 1907, in 1913 a commission of inquiry was set up and the Federal Reserve Act was passed. In the absence of a central bank in the 19th century, the federal government used to act its own banker and the treasury could favor the specific geographic, economic and financial interests. Therefore, another aim of creating central banks was to finance and meet the centralized needs of the Treasury. The central bank of the United State, Fed was set up with an aim that it could operate independent of both the private financial business interests and duly constituted government authorities. The key players in shaping the Federal Reserve Act were Glass Steagall Act 1933 and Regulation Q. These two key players not only allowed the Federal Reserve Bank to reduce the riskiness of system but they also enhanced the authority of Federal Reserve Bank. It was being assumed before the creation of regional fed banks that central banks are too large and it was against the democratic ideals of the USA for example, in 1832, USA president argued that Second Bank of US had given the power to few irresponsible people. Actually, the establishment of a central banking system has always been parallel with the fear of excessive control from the centre. Therefore, rather than setting up a single bank, the Federal Reserve Act established a system of twelve regional Federal Reserve Banks overseen by a Federal Reserve Board.  

Wednesday, October 16, 2019

Alcan Case Study Essay Example | Topics and Well Written Essays - 1250 words

Alcan Case Study - Essay Example In this era of computerization, IT is playing a key role in the management and reporting of exceptions so that pertinent issues could be highlighted and addressed before assuming alarming proportions. In the present case, Robert Ouelette the new CIO has three main concerns: (1) how to co-ordinate the IT functions across different countries and continents; (2) converting the IT governance function into a centralized one; and (3) monitoring the cost of IT, controlling wasteful expenditure and overseeing the usefulness of output produced by the IT function in the enterprise. The Accenture IT Governance Model Weill and Ross in their book ‘IT Governance’ define the term as â€Å"specifying the decision rights and accountability framework to encourage desirable behavior in the use of IT.† (Weill & Ross, 2004, 7 ). Some IT professionals and laymen at large seem to confuse the IT governance model with the way that IT is implemented and managed in an organization. We need to establish at the outset that IT governance does not give us the means to manage the IT department- rather it is the model through which the business manages its use of IT. Accenture has developed an IT governance model framework in which they classify industries based on (1) the pace of technology changes that they face and (2) their basis for competitive advantage, this being either product differentiation or cost. Accordingly they have identified four business classifications: (A) Efficient Predictable Operators (B) Information Integrators (3) Responsive Solution Providers and (4) New Capability Enablers. Which Quadrant Does Alcan Fall In & Why In the above stated framework, Accenture define an efficient predictable operator as one whose industry experiences a slow rate of change and competes on the basis of its operational efficiency. This is a common picture of the aluminum and allied industry where there is vertical integration among the top firms in order to take advantage of lower production costs based on volumes produced of various outputs, and very high production capacities are used to break-even point. Secondly, with the high costs of running electrolytic processes, there is a dire need for constant and reliable sources of cheaply available power. Alcan has managed to set up factories, refineries and mines at various places along the globe so that the cost of production is minimized or can be controlled to some extent, while supply of various outputs such as cans, sheets, ingots etc. is maintained. Now that the industry has overcome the lean period of the worldwide recession of the 1990s and the Russian oversupply shock that sent the price careening in a downward spiral, the price of aluminum per ounce has been increasing steadily and stands at $2,520 per tonne in 2007. I would put Alcan in the quadrant reserved for an Efficient Predictable Operator. Weill & Ross Model of IT Governance Weill and Ross have identified three questions that must be answered in order to achieve effective IT governance (Weill & Ross, 2004, 10). These are as follows: (1) What are the decisions that need to be made in order to ensure effective management and use of IT? (2) Who will need to make these decisions? (3) How will these decisions be made and monitored? In the course of their

Tuesday, October 15, 2019

Motivations for Expatriation Essay Example | Topics and Well Written Essays - 1500 words

Motivations for Expatriation - Essay Example Thus, international strategy is the direction that companies seek to pursue, and these strategies must be geared primarily towards the achievement of the business goals. Sending home-country managers abroad or internationalization of people is one of these strategies adopted by organizations working at the international level. This strategy known as expatriation is not a new phenomenon but has only recently taken the corporate world by storm making expatriate managers the norm. Expatriate managers play an important role in managing the parent firm's foreign subsidiaries. Expatriate managers are crucial to the process of globalization as they are the parent company's or headquarters' reliable representative posted overseas to effectively implement corporate strategies. As they gain in experience, country-specific knowledge, inter-cultural skills and global perspective, they become valuable assets for the parent company becoming seasoned players on the global stage. The converse of this where by international managers from their overseas assignments are transferred to the home- market is known as inpatriation. Selmer (1995) maintains that expatriation and inpatriation are the leading strategies where personnel are appointed at international postings. Line managers and technical personnel are the most common positions as subjects of expatriation and inpatriation (p. 3). While both expatriates and inpatriates are seemingly at opposite ends of the spectrum, they have some important common requirements: inter-culture skills, country-specific or local knowledge and so on. Of the two internationalizing strategies, expatriation is the older one and the prime focus of this research. Shell is one of the companies that foster a high level of expatriation (Cameron, 2002). Shell is proud of its long history of expatriate employment as well as the considerable number of its expatriate staff. Shell understandably, sees expatriate employment as fundamental to the nature of the company. Shell believes strongly that expatriate staff, at every one of its centers, contributes greatly to the growth and success of the company especially in combination with the skills and expertise of the local staff. In 2004, the company launched the New Generation Expatriation program to facilitate and accommodate the changing needs of the business, needs of staff and their families including partners' careers. The program acknowledges the high value Shell places on its expatriate staff and their families and tries to meet diverse requirements as far as possible. Having an impressive number on the expatriate rolls, Shell is in a position to move critical skills to places where they are required and develop careers which will supply Shell with globally competent leaders (Hofmeister, 2004). 2.0 Rationale It is imperative for organizations to identify and train their expatriate staff and leaders in preparation for global deployment. Especially since the ability of expatriate managers to succeed on foreign shores has a direct impact on the company's performance in the global market. While the expatriation strategy has significant advantages and the expatriate manager is a 'seasoned player' there

Monday, October 14, 2019

The cultural and memory institutions Essay Example for Free

The cultural and memory institutions Essay There has been a radical change for the cultural and memory institutions across United Kingdom and these changes are moreover due to the changing facet of technology and the growing feature of user demands. The modern trends influence the purpose of the traditional as well as modern culture preservation and its management. The new technology has brought about rapid changes with its ways to preserve culture in its conventional form by scholarly studies and development of supporting strategies. In this regard, the possible ways, UK’s cultural institutions should probably approach is discussed here in this report. The objective of this study is provide recommendations and options so as to make visible the country’s cultural institutions and actors. It is hopeful that the study will help to improve the way UK’s cultural actors organize for the predictable changes that will take place in the next five years. This report aims to converge the three main trends discussed in the report – technology, culture, their interaction in order to increase the social participation and how new emerging web technology and online services can help to increase the public participation in culture. Definitely, internet technology or more profoundly, digitization has changes the scenario to a large extent and has created demands for on-demand, continuously available, personal access to products. Almost every library, archives and museums in UK have become digital by now and have changed their roles from the customary bodies to hybrid organizations that know how to take care of all the various cultural resources. The adaptation of the cultural contents to the digital form of content has presented a new dimension to the society to access their cultural heritage in ways that were unbelievable about a decade ago. According to Paul Fiander, Chief of BBC Information and records, UK, â€Å"The dividend from investment into going digital is substantial. † With the increasing levels of knowledge in the society, there will always be an increasing demand for quality and rich content and the Cultural institutions can cater to this need of learning services that are needed at all levels of the society. The modern internet technologies can play a major role in enhancing and delivering new content about culture heritage of the society. With this addition of innovative internet technologies, users will be able to enjoy easier access to their cultural lives and will be able top actively participate in events and cultural communities world wide. Users will be able to locate their areas of interest, visit virtual museums, and libraries to search for information they would have to toil hard to obtain. According to David Bearman,AMICO, â€Å"Offering highly interactive and rich environments will become a competitive factor within the cultural heritage community. In the future, we will expect that you can manipulate digital images in many ways, turn them around, look at the bottom, etc. Those resources that you cannot manipulate will be perceived as second rate. Moreover, the museums they come from will be perceived as second rate. † Displays, narrations and visuals combined with studies or information are learnt to have more positive effect on any student or end user. Latest advancements can provide a more effective and interactive learning environment for the users to add value to their studies and research works based on cultural heritage. Nevertheless, technology cannot alone boost the growing needs to reinforce a cultural scenario within the British society or anywhere else in the world, for that matter, but it also requires the understanding and the intellectual â€Å"capital† to create and develop new and rich cultural content material. This will help the cultural institutions to unlock the rich cultural heritage to the masses. Meanwhile the private sector has already started its efforts in the direction to re-invent the cultural content online. Amazon, BBC, Wikipedia, Second Life and MySpace have out in considerable efforts in this field and have changes the content landscape on the internet within a short period of time. These companies have done revolutionary digitization changes with the existing online content and have improved it beyond imagination. The truth is that they are inevitably assimilating. However, the next big question is that, what are most suitable policies that can meet the desired aims to merge technology and culture at the same time and what will the opportunities that online cultural opportunities can bring forward in a fast changing world. This paper throws some light in these issues and what can be the roles that the different organizations can play to achieve this aim.

Sunday, October 13, 2019

Irish Immigration to American

Irish Immigration to American Immigration has come a long way in our country. Immigrants have come to this country to capture The American Dream that we see portrayed, nearly every day, on our television screens. Irish immigration occurred as a major rush in 1845. These immigrants came pretty much only came with the clothes on their backs, a little bit of faith, and hope to start a new life in this new world. Like most other immigrant groups, the Irish had it bad. However, unlike other groups of immigration, the Irish had more advantages with their education, politics, and labor unions, which helped them pave their mark in their new American homeland. The Irish famine of 1845, which killed nearly one-eighth of the entire population was the main reason why the Irish immigrated. This was major was because potatoes were the major source of food in Ireland (Donnelly). People ate potatoes to live and survive. People without much money were able to grow them, for they grew in great quantities on just small pieces of land. People had farms of them and grew them to sell them and make money. Potatoes were a godsend for the Irish. Unfortunately, in 1845 a disease or blight struck Ireland. When the blight hit, stemming from a fungus, potato fields turned black. Potatoes rotted soon after they were dug up from the ground. Racked with hunger, people sometimes ate the rotten potatoes anyway and became sick. As the blight spread across Ireland people became desperate (Goldstein 20). The effects of the blight have taken a toll far too great for the people to handle in Ireland and it was time to finally move. Families had no choice and knew that there will be a long period of time before this famine would end. Some believed that they might not even survive through it. The Irish packed their bags and got on ships to America. Some landlords actually bought some Irish their tickets because they knew it would save them money. The method was for the landlords to just but their way out. The landlords bought the people their tickets to ship them off to America. The landlords made promises of money, clothes, and food, so they packed the people in cheap, dirty, and unseaworthy ships. These ships got there name of coffin ships (Johanson). Many of the people who bordered these ships had diseases which were very contagious and easily contracted. People left and right where getting sick and even dying before they even stepped one foot on America. The rides to America on boats took up to eight weeks and with bad weather up to 10 weeks. Still though with all of these mishaps the Irish people still manag ed to have a positive state of mind and were still hopeful of all the fortunes America can bring for them and their families/ Upon arriving in America, The Irish, who were sick, were quarantined and treated. People started to fear that with their conditions they might not even be allowed to enter America. The conditions were horrible and many diseases could not be cured for they were too strong, epically the ones children had. In America the Irish felt as if its a new marriage between two worlds. Some people even poured some soil they brought from Ireland as a symbol of their combination. Now in America families knew it was time to finally experience that America like they always dreamt about. Education is very important for someone who wants to make something out of their lives in America. The Irish knew education offered a promising path to success in America. However, parents found it very difficult for their children to attend school in America. The reason was because most Irish were Catholics. Public schools in America mostly taught by the protestant culture and read from King James or protestant bible.(Henderson) Parents needed a solution, so they came up with the idea of building schools. Parents and cities began to build religious schools to teach their children both academics and Catholic studies.(Jones) When it came to University levels of education, many Irish Americans enrolled in Jesuit Universities, such as Fordham University. With many Irish Americans now enrolled in universities and colleges, they began to receive degrees and enter better professions such as teaching, medicine, engineering, and law. As the number of Irish grew in big cities such as Boston, Philadelphia, and New York so did the political power in the Irish communities. Many Irish politicians organized rallies in neighborhoods with family and friends. With politics rising in the communities, Irish Americans soon became mayors and city councilors. The politicians were effective,  but not always ethical: Some Irish politicians used such tactics like bribing people in exchange for votes(Goldstein.p49) In New York a democratic party called Tammany Hall used such tactics. Tammany Hall won most of their votes from their peers, the Irish communities. Tammany Hall helped immigrants with jobs, social services, and sometimes they even just flat out paid them.(Bayliss) Despite its corrupt reputation, Tammany Hall helped many Irish new comers. Tammany Hall also helped many Irish politicians rise higher in politician ranks. Most famous was Alfred Smith who went from Tammany Hall to New York government, becoming governor in 1919. He also ran for presidency in 1928, but eventually lost to republican Herbert Hoover. Alfred Smith reached very high positions in the offices of government, but he missed one major step left for the Irish Americans to achieve, Presidency. However, that all was changed in the 1960s. Nearly 30 years after Alfred Smiths run and nearly 100 years after the potato famine, John F. Kennedy was elected president of the United States. Many people did not like the idea of him becoming president, epically because he was Catholic. With Kennedys victory, the last Irish barrier to Irish achievement had fallen. An Irish catholic had reached the highest point of office in America. When the Civil War ended, many Irish Americans went back to work in factories, mills, farms, and mining companies. America was now literally booming with population growth. Cities were now filled with cars, railroads, buildings and so forth. The people who were keeping all of this together were the Irish. With these steady jobs in place more Irish began to go out into newer professions, including the most popular job irish hold in the 20th century, the police force. These jobs were very dangerous and women and children worked these jobs, neither of them had no rights. Some jobs with miners had cave-ins which were common. Poisonous gases sometimes seeped into mines and killed many workers. It was a point that where miners lives were in complete control of the mining company. People can conclude that even though the Irish had there politics and education in line they still had a tough time, just like any other group of people like the now freed blacks or any other ethnicity. However, with this mistreatment the Irish actually stood up for themselves with their unions. All across the nation, laborers began to form construction, factory, and mining unions. They joined prominent national groups such as the Knights of Labor and the American Federation of Labor. They had strikes and fought for child and women rights.(Griffin) We can see here that with the Irish bonding together and working as a whole we can see that they fought for rights like no other group of immigrants and they got what they were looking for. The Irish have come through a long way to get and start a new life from Ireland to America. Fortunately, they had some better ways to things than others. Their politics, education, and labor unions helped them secure their presence in America and helped them start their new generations in this once known foreign land. The Irish are now no longer new comers in America.

Saturday, October 12, 2019

Homo Erectus Essay -- Science Ancestry Science Essays

Homo Erectus In the quest to explain human origins it is necessary to find a species that bridges modern man (Homo sapiens) with the apes. To fill this gap evolutionists have set forth Homo erectus, who lived approximately 400,000 to 1.6 million years ago (Johanson and Shreeve1989). Although the distinctions are somewhat vague, below the neck, Homo sapiens and Homo erectus are practically Identical and Homo erectus was responsible for pioneering the use of standard tools (such as the hand axe), big-game hunting, and the use of fire (Johanson and Shreeve1989). You may know Homo erectus as "Java man" or "Peking man"( Johanson and Shreeve 1989). Erectus was low of brow, thick of bone, endowed with a brain larger than that of its ancestors but decidedly more simian than its descendants' (Washburn, McCown 1972). "Emerging in East Africa about a million and a half years ago, Homo erectus lived in the time Frame of 500,000 - 100,000 B.C. The geographical range in which Homo erectus lived in was Africa, Asia, Europe, and Oceania" (Johanson and Shreeve 1989). Homo erectus's brain, twice as large as that of Australopithecus, provided this new species with even more intelligence (Johanson and Shreeve1989). The climate during this time period varied greatly, with alternating periods of warm and cold and glaciers appearing during the cold eras(Johanson and Shreeve1989). The intelligence of erectus was helpful in survival, and Homo erectus had specific strategies for more efficient hunting. PHYSICAL FEATURES The most prominent difference between Homo erectus and previous species of hominids is the increase in cranial capacity (Washburn, McCown 1972). Over the course of Homo erectus' existence, the cranial capacity increased fr... ...mber 14, 1998 1998 Website: www.cruzio.com/~cscp/econ.htm, accessed November 14, 1998 1998 Website: www.emporium.turnpike.net/C/cs/emhe.htm, accessed November 12, 1998 1998 Website: www.talkorigins.org/faqs/homs/a_erectus.html, accessed November 11, 1998 Johanson and Shreeve. 1989 Lucy's Child. Morrow. p. 221 Lieberman,-Leonard; Jackson,-Fatimah-Linda-C 1995 Race and Three Models of Human Origin p.231-242 Parker,-Sue-Taylor 1985 A Social-Technological Model for the Evolution of Language;Current-Anthropology. p 269 Washburn,-S.-L.; McCown,-E.-R. 1972Evolution of Human Behavior, p163-170. Feder,-Kenneth-L. 1990Piltdown, Paradigms, and the Paranormal, p 397-402 Zihlman,-Adrienne-L. 1978Women in Evolution, Part II; Subsistence and Social Organization among Early Hominids p 4-20.

Friday, October 11, 2019

Australian Wine Industry Report

————————————————- ————————————————- Global and International Business Contexts Australian Wine Industry Report Word court: 2690 TABLE OF CONTENTS Chapters 1. Introduction 1. 1 Company background and brand concept 1. 2 Importance of Diversity and cultural different between European & Australia 1. 3 Develop a model and factors of buying behavior between European & Australia 2. Porter’s National Diamond model 2. 1 Factor Conditions 2. Home Demand Conditions 2. 3 Related and Supporting Industries 2. 4 Firm Strategy, Structure, and Rivalry 3. Strategic evaluation between European & Australia 3. 1. Measurable 3. 2. Accessible 3. 3. Substantial 3. 4. Actionable 4. SWOT analysis between European & Australia 4. 1. Product & packaging 4. 2. Price level 4. 3. Place (d istribution) 4. 4. Communication 4. 5. Opportunities and threats 4. 6 Economic conditions 4. 7 Political condition 4. 8 Socio-cultural conditions. 4. 9 Summary of survey Findings . Conclusion and financial recommendation 6. Reference 1. Introduction: After the discussion that related to managing globalization, diversity, globalization for business studies, the following can be the consolidation of my view that could be addressed. Globalization presents the free flow of technology and human resources across the world and national boundaries and spends of information technology, media as well as changing the world economic, training practices, competitive business environment. An increasing newcomers to the Australia workforce, globalization makes national culture strategic more complete, and need to be managed that came from populations that have been under-served in the past because of racial, ethnic, gender, or cultural differences. Social trends in Australia indicate that today's minority groups demand respect and equal treatment in mainstream institutions. I have indicated that business in the world organization, which can adjust their business strategies in our company for the changing demographic trend in Australia, should be successful firms in the future with increasing globalization. When firms in the world are seeking for the adjustable capability, as well as great globalization practice and training practice skills of HRM, they may look for the concept –managing diversity, culture, globalization, investment skills which is brought by Kandola and Fullerton (1998). In practicing managing diversity, spending aspects of HRM organizations strategic and investment are not using the traditional ones anymore. They should be cooperating with others such as sex, balancing of the global trends in human resource management, challenges arising from globalization, human resources management practice in the 21st century, to create organizational more effectiveness in wine industrialized. In our organization, it must manage and train this increasingly diverse workforce. HRM includes organization behavior activities are successful across cultures will depend on the manager’s abilities to understand the value on practice human resource management such as motivation, job satisfaction, the important of work. It also depends on working effectively with other people. They also learn by understanding and appreciating differences in values in different national borders. Individuals and globalization tend to develop cross-cultural communication skills and stronger leadership abilities in diverse situations. Thus, it is also promoted to achieve the organization goals. In general, l agree with Kandola (1995) summarize that similar demographic changes in Australia. Globalization requires attention to more than conducting business across national borders but also entails expending competition for almost every type of organization presenting management with the diverse cultural settings (Edwards, 2006) The change is related to the workforce such as sex, ethnic minorities, and age thinking global, decentralization, planned, differentiation, change, delegation, competition. Therefore, demographic and globalization trends have created to expand the labor power and increased international of markets. He points out that, all around the world‘s organizations will have to deal with managing diversity globalization not just in their countries. America’s workforce has highly concern over how cooperation can best manage their human resources such as motivation, training in increasing diversity environment. Therefore, this paper is direct toward what is the different between equal opportunities and managing Diversity, what is globalization’s consequence for industries, HRM in international’s values and organization behavior. Besides, it reflects that how it can link to change between European and australia. This paper not only direct toward how an organization can expand its international business opportunity and globalization, but also get the analysis how an company create new environment to richer solute their problem which with the advent of globalization between European and Australia. 1. 1 Company background and brand concept Chateau Lafite, On 8 August 1868, which was under public sale as part of the Ignace-Joseph Vanlerberghe succession Chateau Lafite Rothschild for the preceding period. Just 3 months after the purchase, Baron James passed away, and Lafite became the joint property of his three sons: Alphonse, Gustave and Edmond. The estate then included 74 hectares of vineyards Nowadays, the company believes that Australia is the important market target and wants to expend their market share. 1. 2 Importance of Diversity and cultural different between European and Australia While Chateau Lafite adds diversity and facing cultural different in their market when it want to expand to Australia, they will found the skills and potential of their products and employees. Managing diversity and cultural different is said to contribute to organizational success (Gardenswartz & Rowe, 1998). It is also contended that it enables the best talent to be retained clients (Ross & Schneider, 1992) and enables more creativity to giving our fresh clients (McNerney, 1994). In addition it is suggested that a managing diversity and cultural different approach ensures business survival through resilience and flexibility (Gardenswartz & Rowe, 1998), reducing costs and increasing profit (Kandola, 1995) and improving customer service and sales to fresh clients (Kandola, 1995). Some benefits models that are associated with a managing diversity and different cultural approach, such as increased morale of our customers, having a competitive edge are difficult to prove (Kandola & Fullerton, 1994). Moreover, the emphasis placed on the role of line managers, and the practicability of such responsibility has been questioned (McDougall, 1998). In addition, the potential disparity between espoused organizational rhetoric on managing diversity and different cultural and the reality of organizational practices in key marketing segmentations areas (McKay & Maxwell, 1998) has been highlighted. Anderson and Metcalf (2003) examined ‘the evidence and analyzed a range of academic studies on the business benefits of diversity and different cultural and their conclusions indicate that narrow studies on the business benefits definition, organizational goal and operational contexts make it difficult to draw reliable conclusion from these studies’. The point to the complexity of the evidence of business enefits, contending that there are many types of diversity- social category: age, race, and gender, and argue that more satisfaction products are needed to identify causal links between the management of diversity and the outcomes for the profit of the Chateau Lafite. The external business environment is changing and organizations need to maximize the contribution of market target clients of Chateau Lafite in the product lines to retain competitive advantage. Customer focus In general, customer focus is about age-neutral polices at Aberdeen City Council, it encouraged a pplication from all age groups, dive positive feeling to customers. Chateau Lafite extend the customers base because it provided employment opportunities for more that 100 disabled people for training and improving store access. Business process improvements It is business process improvements. Chateau Lafite changed their approach to retain old clients, they can produce flexible product such as party box, they can have support clients awareness and increased development product-lines opportunity, resulting in an increase in the over 40s who choose to remain. Innovation and learning It is innovation and learning. It is innovation and learning. BP implemented a Mutual Mentoring Programme which paired senior executive with junior executives who are different to them. Murray(2004) explained: the pairings are designed to foster understanding between people of different gender and backgrounds so, she goes on to state that BP reports that ‘it has proved motivating for both junior and senior staff but the sharing is improved communications and decision asking. ’ Those give the many difficulties develop of business case for diversity, it could be the clanked scorecard framework may be the way to move the debate forward. 1. Develop a model and factors of buying behavior between European and Australia One form of factors is the division between market and business marketing. Chateau Lafite can be grouped in many ways based on geographic factors which are countries, regions, cities; Behavioral factors which are purchase occasions, benefits market share. Chateau Lafite using Market segmentation may therefore be defined as the process of dividing of a market into distinct and increasingly homogeneous subgroups of customers in the several zones, where any subgroup can be selected as a target market to be met with a distinct marketing mix. Chateau Lafite can use Market segmentation based on the recognition that every market has potential buyers in china with different needs and different buying behavior. It may be grouped into segment and a different marketing approach will be taken by an organization for each market segment In business market, no one will satisfy all customers of theirs want and needs and taste. Each segment of the market offers a somewhat different opportunity. So, the marketers is need to attend to the needs of different clients of different market segment is in a better position to spot and compare the marketing opportunities. Chateau Lafite‘s market consists of widely different groups of consumers, but each group consists of people or organizations with common needs. 2. Segmentation buyer The total cost has several ways to segment a market. Firm Chateau Lafite has to think different segmentation variables, alone or combine. The major segment ways are geographic the locations, demographic, psychographic, and behavioral variables. Firstly, the locations geographic segmentation means that the market was divided into different geographical units for example, nations, states, cities, neighborhood, and regions. Chateau Lafite may make decision to operate in one or more geographical areas. They also need to operate in all areas and pay attention to culture, needs, wants, demands of the different geographical. In world region, Chateau Lafite has always made excellent winemaking and savoir-vivre an integral part of their legacy. Several generations of exceptional individuals have, over the centuries, worked toward a high principle: discovering soils with strong potential, and then producing the finest product possible. Secondly, psychographic segmentation which divides buyers into different based, such as social class, lifestyle, or personality characteristics. Marketer need to often segment their markets by customer lifestyles. Secondly, psychographic segmentation which divides buyers into different based, such as social class, lifestyle, or personality characteristics. Marketer need to often segment their markets by customer lifestyles. Social class. Company analysis of customers into socio-economic grouping. These grouping appear to provide reliable indicators of different consumer attitudes and needs for wide range of production. Life styles. Differences in personality, activities, interest, and opinions may be condensed. Company will be dividing the lifestyle dimensions into four parts. Lifestyle dimensions activitiesinterestopinionsdemographics workfamilythemselvesage entertainmentrecreationeconomicFamily size Social eventscommunitybusinessoccupation Personality, this includes the usage rate of the product by the buyers, whether purchase the service will be on impulse, customer loyalty, the sensitivity of the consumer to marketing mix factors, price, quality, sales promotion. Skin Food always has much promotion on showroom. Chateau Lafite’s innovative value-added services and marketing strategies have become the favorites of the young and young at heart. Besides, behavioral segmentation meant that it divides buyers into group based on their knowledge, attitudes, uses, or responses. This includes the usage rate of the product by the buyers, whether purchase the service will be on impulse, customer loyalty, the sensitivity of the consumer to marketing mix factors, price, quality, sales promotion. Occasion. Customers can be group when they want to purchased the product, they can get the product near themselves. So, Chateau Lafite’s firm needs to have regular occasion. Benefit. Benefit segmentation need to find the major benefits people look for in the product class, those people look for each benefit, and the major brand that deliver each benefit. So, Chateau Lafite’s product is selling the economic price fee of the makeup. Their product has good quality. In good service after the buyer buy it. They have personal customer service department. Is the customer has problems, there is a website and have customer service to help the consumers. Loyalty. A market also cab be segment by consumer’s loyalty. By studying loyal buyer, we need to know the buyer‘s interest, needs, behavior. So, Chateau Lafite’s product promotes the size are light-weight and to help to attract tourists Advertising strategy for Chateau Lafite Advertising and direct marketing are the two elements of a firm’s promotional mix with which consumers are most familiar. Advertising consists of messages paid for by an identified sponsor and transmitted through a mass-communication medium such as television, radio, or newspapers. Direct marketing is defined by the Direct Marketing Association as distributing promotional materials directly to a consumer or business recipient for the purpose of generating (1) a response in the form of an order, (2) a request for further information, or (3) a visit to a store or other place of business for purchase of a specific product or service. All forms of advertising and direct marketing have three objectives: to create product awareness, to create and maintain the image of a product, and to stimulate consumer demand. Advertising and direct marketing are also the promotional approaches that best reach mass audiences quickly at a relatively low per-person cost. But, to be effective, your messages must be persuasive, stand out from the competition’s, and motivate your target audience—a lofty goal considering that the average china resident is exposed to roughly 250 ads every day. Sales promotion for Chateau Lafite It includes a wide range of events and activities designed to stimulate immediate interest in and encourage the purchase of your product or service, is the fourth element of the promotional mix. The impact of sales promotion activities is often short term; thus, sales promotions are not as effective as advertising or personal selling in building long-term brand preference. Sales promotion consists of two basic categories: consumer promotion and trade promotion. We will use trade promotion Public relation strategy for Chateau Lafite Public relations encompasses all the non-sales communications that businesses have with their many stakeholders—communities, investors, industry analysts, government agencies and officials, and the news media. Chateau Lafite rely on public relations to build a favorable corporate image and foster positive relations with these groups. Two standard public relations tools are the news release and the news conference. A news release is a short memo sent to the media covering topics that are of potential news interest; a video news release is a brief video clip sent to television stations. Companies use news releases to get favorable news coverage about themselves and their products. When a business has significant news to announce, it will often arrange a news conference. Both tools are used when the company’s news is of widespread interest, when products need to be demonstrated, or when company officials want to be available to answer questions from the media. Personal selling strategy for Chateau Lafite Personal selling is the interpersonal aspect of the promotional mix. It involves person-to-person presentation—face-to-face, by phone, or by interactive media such as Web TV’s video conferencing or customized websites—for the purpose of making sales and building customer relationships. Many salespeople follow a carefully planned seven-step process from start to finish: 1. Prospecting. Finding and qualifying potential buyers of the product or service. 2. Preparing. Considering various options for approaching the prospect and preparing for the sales call. 3. Approaching. Contacting the prospect, getting his or her attention, and building interest in the product or service. 4. Presenting. Communicating a message that persuades a prospect to buy. 5. Handling objections. Countering the buyer’s objections to purchasing a product or service with convincing claims. . Closing. Asking the prospect to buy the product. 7. Following up. Checking customer satisfaction following the sale and building goodwill. All the DBR teams: Humbleness in learning: it takes time to make the soil excellent. Fine wines are the fruit of years of toil High quality standards: the meticulous respect of quality by using best practices, and the constant desire to improve these practices. Direc t marketing strategy for Chateau Lafite The most popular direct marketing vehicles are direct mail, targeted e-mail, telemarketing, and the Internet. †¢Direct mail. This form of direct marketing includes catalogs, brochures, videotapes, disks, and other promotional materials delivered through the china Postal Service and private carriers. †¢Target e-mail. Increasingly, companies are sending e-mails to highly targeted lists of prospects. This technique works much the same way as offline direct marketing campaigns. †¢Telemarketing. Telemarketing is a low-cost way to efficiently reach many people. But because it can be intrusive, several states have enacted legislation to restrict telemarketing activities. 2. Porter’s National Diamond model 2. 1 Factor Conditions These factors can be grouped into labor power, cost of labor, commitment, qualification level, knowledge resources, capital resources, and infrastructure. They also include factors like quality of research on universities, deregulation of labor markets, or liquidity of national stock markets. These national factors often provide main advantages, which are subsequently built upon. Each country has its own particular set of factor conditions; hence, in European will develop those industries for which the particular set of factor conditions is optimal. Porter points out that these factors are not necessarily nature-made or inherited. They may develop and change. Political initiatives, technological progress or socio-cultural changes, for instance, Technology replacement, technology change rapidly in recent years, Chateau Lafite must need to be constantly in touch with latest technology to help them provide best service possible. New challenge, European company can enter into market by cooperate with licensed company. Recently, it had developed a new brand, it is an important threat created in the market. 2. 2 Home Demand Conditions The factors are the state of home demand for products and services produced in European. Home demand conditions influence the shaping of particular factor conditions. They have impact on the pace and direction of innovation and product development. According to Porter, home demand is determined by three major characteristics: their mixture (the mix of customers needs and wants), their scope and growth rate, and the mechanisms that transmit domestic preferences to foreign markets. Porter states that a European can achieve national advantages in an industry or market segment, if home demand provides clearer and earlier signals of demand trends to domestic suppliers than to foreign competitors. Foreign customer, the amount of business visitor and tourist are continues increase in European. They need service to take local or international call, if they use service for each contract, it is too expensive. Therefore, Chateau Lafite can provide them a local service package. 2. 3 Related and Supporting Industries These factors competitive is supplying industries and supporting industries. One internationally successful industry may lead to advantages in other related or supporting industries. Competitive supplying industries will reinforce innovation and internationalization in industries at later stages in the value system. Service, Chateau Lafite identify customers introduction flexible service plan and various service to meet customers’ needs Customers also can create their own wine. A typical example is the shoe and leather industry in Italy. Italy is not only successful with shoes and leather, but with related products and services such as leather working machinery, design, etc. 2. 4 Firm Strategy, Structure, and Rivalry The conditions in European that determine how Chateau Lafite are established, are organized and are managed, and that determine the characteristics of domestic competition Here, cultural aspects play an important role. In different nations, factors like management structures, working morale, or interactions between companies are shaped differently. This will provide advantages and disadvantages for particular industries. Chateau Lafite ‘strategy, the marketing strategy restrict to expand customer group above 35 year old, because it will create duplicate target under group, because Chateau Lafite has another brand focus on marketing segment above 33 years regarding business person. Undifferentiated service, Chateau Lafite provide service similar to other competitors in the market in Australia. Therefore, it is difficult to attract more customers change their service. It fails to delivery addition value and satisfaction to the customers. 3. Strategic evaluation between European & Australia Although it is true that marketing effectiveness is a vital component of organizational Chateau Lafite effectiveness, it is not easy to measure, especially as marketing assets are hard to measure and value and accountants are suspicious of them. There are various ways to segment of this total, but not all segmentation has great effective. There are five approaches to quantifying marketing effectiveness and its impact on corporate performance. . 1 Measurable It is based on the size, purchasing power, and profiles of the segments. Those can be measured. Many segmentation variables are very difficult to measure. In demographics segmentation, the size variable, Chateau Lafite firm always force on the 1st September at l’Evangile, 5th at Duhart, 8th at Lafite, sweet whites from the 17th and after a superb month of September, harvesting ended on 1st October. The 2003 harvest will go down in history! The wines from this atypical vintage stand out with their richness, depth and smoothness with very rounded tannins. So this segmentation can helpful to know the great purchasing power here. In behavior segmentation, also show that student have the great purchasing power. 3. 2 Accessible Market segments can be effectively reached and served. In the segmentation find that, women who have children users are tourists and local people. Therefore, the firm will plan more showrooms in the four areas. The market segments can be effectively reached and served. The turn of the century went over smoothly, given the fine vintages that are currently aging in DBR cellars. Among them, 1990, 1995, 1996, and 2000 and some of the others will mature into renowned vintages In the segmentation find that heavy users of the attractive are younger, student, business women/ men. Therefore, the firm will plan more student promotion, customer’s service, and e-mail on the phone to clients for new products, seeing the artiste to using their product. 3. 3 Substantial Market segments are big or profit enough to serve. A segment should be big or profit enough to serve. A segment should be the largest homogenous group worth pursuing with a marketing program. It would not pay, for the product functions can see the other people, especially the women travel to the other places. 3. 4 Actionable Effective program can be designed for attracting and serving the segment. For example, Chateau Lafite makes use of the effective program can be designed for attracting and serving the segment. For example, Chateau Lafite can make use of artiste at china to attract younger users and business women to use The firm also makes many plan. So this can attract the segment as DBR (Lafite) has decided to develop a quality vineyard in China with the CITIC group. Out of the many regions visited, the peninsula of Penglai, province of Shandong, proved to be the most promising area for producing a great wine, in terms of its climatic and geological conditions. This region also possesses an ancient tradition in viticulture. The top quality soils enable planting of just over 25 hectares of vines on the slopes 4. 4P and SWOT analysis between European & Australia 4P stands for promotion, place (distribution), product & packaging, price. 4P and others environment analysis is a management tool which you can use in a wide variety of situations. 4. 1 Promotion We need to consider the success or failure of advertising campaigns. Is the organization using advertising to good effect? Did the product have successfully communicated to the potential customers? At market share and market size, is the organization in a strong or weak position? Has the company achieved a superior customer service? Product, we need to consider the sales by market, area, product group. Profit margin and overall profit contribution, are profits for each product good or bad? Does the company place sufficient emphasis on the quality of its work, both in terns of the goods it sells progress? At age and future life of product, did the company have a good balance between old and new product, and rising, mature? Raw material, we need to consider is there a single supplier or can supplies be obtained from numerous sources? No major new product has been derived from Chateau Lafite for two years. It will become too dependent on acquisition additions to product range. There is also little control over R budget. There are can not be low productivity on all lines at one plant. There are new development firm could threaten ability to compete. 4. 2 Price We need to consider the short-term and long term funds or cash flow. Is the organization in a strong or weak position for future cash flow? Does the company have returns on investment? Rapid changes have occurred in economic. We are living in the place china where continuous have increasing price change. Such as, the human genetic code has been cracked. Company also can sell the high price product. 4. 3Place (Distribution) We need to consider the service standards, what are delivery lead times, and how do they compare? We need to consider are research and development relevant to future marketing plan? Are the costs of research and development spending too much? How good for this research and development? In European, at 2008, there are the economic inflation. The economic environment will affect the general business cycle. Interest rate, inflation, changes in the income and stock market. Many things if they all decline, this will also affect the business cycle. When customers’ income fall, they will postpone purchasing anything that isn’t a necessity. At company, when the economic downturn in one place, our manager try to think many ways to attract more customers to buy things. It may be good service, good service for after buying the product. It also is to turn the price down. We will buy little from the store. 4. 4Communication (business management) Organization structure, is the properly suited to the organization’s needs? Are the communication links adequate? This is the values, customers, trend, taste preferences. Many managers must adapt their practices to changing expectations of the society in which they operate. As societal values, customers, and taste change, managers also must change. Such as, workers began seek more balance in their lives, organization have had to adjust by offering family leave policies, more flexible work hours. In each trend, it may have a potential constraint to managers’ decision and action. 4. 5Opportunities and threats An external environment is required to identify profit-making opportunities which can be exploited by the company’s strengths and also to anticipate environmental threats against which the company must project itself. For opportunities it is necessary to decide such as what opportunities exist in the business environment? What is their inherent profit-making potential? Is it given the internal strengths or weaknesses of the organization? Is it capable of exploiting the worthwhile opportunities? The opportunity may involve product development, market development, market penetration. Opportunities and threats may relate to SWOT items. At Economic, nowadays, general investment level, well market behavior for product, total high customer demands, so, there are many ways to have get profit. We need to consider more international level, world production, the volume of international trade, demand, recessions, import control, exchange rate. . 6Economic conditions Inflation part, in European, at 2008, there are the economic inflation. The economic environment will affect the general business cycle. Interest rate, inflation, changes in the income and stock market. Many things if they all decline, this will also affect the business cycle. When customers’ income fall, they will postpone purchasing anything that isn’t a necessity. At company, when the economic downturn, our manager will try to think many ways to attract more customers to buy things. It may be good service, good service for after buying the product. It also is to turn the price down. We will buy little from the book store and piano company. 4. 7Political condition many local governments will affect what organizations can and cannot do. Some federal legislation has affect implications. Such as, American’s company designed to make job more accessible to people with disabilities. Firm spend a great deal of time and money to meet government regulations. However, the effect of these regulations is not just money. Legislation may also affect a company prospects. We need to consider the ban on certain product. At Company, we also affect by the regulation of the government. For example, the contract, MPF. This also is affect by the regulation. We need to give 5% to each of staff to have MPF. 4. 8 Sociocultural conditions. This is the values, customers, trend, taste preferences. Many managers must adapt their practices to changing expectations of the society in which they operate. As societal values, customers, and taste change, managers also must change. Such as, workers began seek more balance in their lives, organization have had to adjust by offering family leave policies, more flexible work hours. In each trend, it may have a potential constraint to managers’ decision and action. 4. 9 summary of finding This paper studies on the findings the meant of diversity and adds to the managing diversity in to debate to provide the information of adding managing diversity on an organization’s benefits. This paper analysis indicates that in theory, managing diversity represents a positive progression of equality, in practice; globalization’s is consequence for industries, HRM in international’s values and organization behavior. Besides, it reflects that how it can link to change between European and Australia. This paper not only direct toward how an organization can expand its international business opportunity and globalization, but also get the analysis how an company create new environment to richer solute their problem which with the advent of globalization between European and Australia. 5. Conclusion and financial recommendation Based on the findings of this study, the researcher concludes the following: The respondents who took part in this study are already mature in age, responsible and reliable. They are also aware of what’s happening in the Chateau Lafite particularly to the strategies management (4 P and Porter’s National Diamond model) for their personnel and are deeply concerned about the improvement motivation and international marketing improvements practices. Majority of the respondents believes that although compensation technique has something to do in their motivation it is still very important to consider the â€Å"nature of work† variable. Most of the respondents accepted the fact that the levels of their performance in the job are highly related to compensation. This shows that respondents knew the importance of proper compensation to the progress of their organisation. For them long-term return should be the first thing to consider instead of short-term compensation. With respect to the overall perception of the respondents regarding job satisfaction and motivation impact on job performance, most of them responded agree. These results verified that sales professionals are working not only for sustenance but also for the general welfare of the company. The study revealed that their positive perception on business management conforms to their job satisfaction. . Reference: Book: Taylor, S 2005, People resourcing, Chartered Institute of Personnel and Development, 3rd edn, Chartered Institute of Personnel and Development Golembiewski, R T 1995, Managing diversity in organizations, University of Alabama Press, Tuscaloosa. Harvey, Carol P 1995, Understanding diversity: readings, cases, and exercises, HarperCollins College Publishers, New York. Hu bbard, Edward E 2004, the diversity scorecard: evaluating the impact of diversity on organizational performance, Oxford: Elsevier Butterworth-Heinemann, Burlington, MA. Ian B, Len H & Tim C 2004, Human resource management: a contemporary approach, 4th edn, Financial Times Prentice Hall, Harlow. Armstrong, M. (2003) A Handbook of Human Resource Management Practice. Personnel Management. Abrashoff, M. (2001) ‘Retention through redemption’, Harvard Business Review, 79(2),PP. 136-141. Calmorin, L P. & M. Calmorin. (1995) ‘Methods of Research and Thesis Writing’, (Manila: Rex Bookstore), 1st ed. pp. 46. Creswell, J. W. (1994) Research design. Qualitative and quantitative approaches. Thousand Oaks, California: Sage. Easterby-Smith, M. (2002), Thorpe, R. and Lowe, A. Management Research: An Introduction, 2nd Ed. London: Sage. Fields, D 2002, Taking the Measure of Work, SAGE Fields, Dail L. (2002) Taking the measure of work: a guide to validated scales for organizational research and diagnosis. Thousand Oaks, Calif. : Sage. Guilford, J. P. & B. Fruchter. (1973) Fundamental Statistics in Psychology and Education. 5th Edition. New York: Mc Graw-Hill. Hackman, J. R. , & Oldham, G. R. (1974) ‘The Job Diagnostic Survey: An instrument for the diagnosis of jobs and the evaluation of job redesign projects’. JSAS Catalog of Selected Documents in Psychology, 4, pp. 148-162. Hackman, J. R. & Lawler, E. E. (1971) ‘Employee reactions to job characteristics. Journal of Applied Psychology’, 55(3), pp. 259-286. Herzberg, F. (1976) The managerial choice. Homewood. IL: Dow Jones-Irwin. Herzberg, F. , Mausner, B. , & Synderman, B. (1959) The motivation of work in organizations: Behavior structure and processes. New York, NY: Business Public ations. Herzberg, F. , Mausner B. , & Synderman B. 1959 The Motivation to Work. New York: Wiley. HR Focus (2004), ‘How to get ‘buy-in’ from the newest generation of employees’, HR Focus, Vol. 81 No. 11, pp. 5 Huang, J. (2004), ‘The science of good and evil’, The Humanist, Vol. 4 No. 6, pp. 38 International Labour Office 1995, Final Report, International Labour Organization. Johns, G. , Saks, A. (2005) Organizational Behavior, 6th ed. , Pearson, Toronto Locke, E, A (1976) The nature and causes of job satisfaction In M. D. Dnnette (ED). Handbook of industrial and organizational psychology pp. 92-117 Chicago: Rand McNally Lippman, H. (2001) ‘Work/Life value can be measured. Business and Health’, 19(6), pp. 43-47 McShane, S. (2004) Canadian Organizational Behavior. McGraw-Hill Ryerson, Toronto Maslow, A. H. (1943), ‘A theory of human motivation’, Psychological Review, Vol. 50 pp. 370-96 Maslow, A. H. (1954), Motivation and Personality, Harper & Row, New York, NY McKinney, J et. al. , 1998, Public Administration: Balancing Power and Accountability, Greenwood Publishing Group. Meyer, J. , Allen, N. , & Smith, C. (1993). Commitment to organization and occupations: Extension and test of three -component conceptualization. Journal of Applied Psychology, 78(4), 538-551. H. (1954), Motivation and Personality, Harper & Row, New York, NY Pincus, J. (2004), â€Å"The consequences of unmet needs: the evolving role of motivation in consumer research†, Journal of Consumer Behaviour, Vol. 3 No. 4, pp. 375. Ritson, M. 2004), â€Å"Why are brand positioning made so complex? â€Å", Marketing, pp. 21 Robbins, S. P. , Langton, N. (2003), Organization Behavior: Concepts, Controversies, Applications, 3rd Canadian ed. , Prentice-Hall, Toronto Senter, A. (2004), â€Å"An embarrassment of riches†, Director, Vol. 58 No. 4, pp. 96 Sangmook, K 2005, ‘Gender Differences in the Job Satisfaction of Public Employees: a study of Seoul Metropolitan Government, Korea’, A Journal of Research, pp. 3-5. Senter, A. (2004), â€Å"An embarrassment of riches†, Director, Vol. 58 No. 4, pp. 96 Spector, P 1997, Job Satisfaction: Application, Assessment, Cause, and Consequence, SAGE. Tosi, H et. al. 2000, Managing Organizational Behavior, Blackwell Publishing. Taylor, S 2005, People resourcing, Chartered Institute of Personnel and Development, 3rd edn, Chartered Institute of Personnel and Development Journal Affirmative Action Agency 1990, ‘Taking Steps: Employers’ Progress In Affirmative Action’, Australian Government Publishing Service Canberra. Agocs, C C 1996, ‘employment equity, affirmative action and managing diversity: assessing the differences’, international Journal of manpower, Vol. 17 No. 4/5,pp. 30-45. Helen C & Edward W-B 2000, ‘equal opportunities polices: The authority of discrimination’, Patrington, pp. 39.