Review of Related Literature Essay

As clubbing became more interactive, technologies became more fashionable and innovative. There are many new installations were built to sustain the needs of interactive clubs. In these present times, latest equipments for sounds, designs, and lights are the most popular accessories in different interactive bars. According to Emmanuelle Waeckerle (2004), VINST is a video installation and interactive sound performance enabling real-time control of both sonic and visual representation of my voice – thus creating an extraordinary fusion of human body sound and video. This equipment is different because it is a sensitive vocal instrument to the reaction of the body. The sensitivity of this equipment will base on the movement of the body. If VINST is touched in a light manner, the sound are pure tones and when you touch VINST more, you tend to laugh and tickle but when you touch it harder, it will generate pain, but are also pleasurable sounds it creates while having this kind of feeling. LCI also offers interactive technologies for interactive clubs. One of their products is the Interactive Video that can be used in different parts of the clubs such as walls and floors. These interactive video were designed with different themes to match the ambiance, lights, and designs of the club. In this sense, interactive videos designed by LCI bring more life and fun to the clubs and to the customers as well. Human locator would also be a big impact to attract customers. According to the Freeset, the designer of this human locator, when a certain person or people passes through the human locator, it will track the movement of the person and while it locates the movement, the locator will act as a wave and move like the movement of the person. There are also different kinds of tables that can be use to attract more customers that will match their personality. These tables were invented to make the customers comfortable and enjoy while staying at the club. One of these tables is the table called reactable – a table that has tangible electronic musical instruments that would let people releases their love of music. According to TODO, the curators and organizers of 2007 BIP, â€Å"technology shower creates and designs. † Through this statement, they like to say that technology brings life and enjoyment to the consumers and the producers. In this article of TODO where electro wave was featured, the biggest free music festival in Italy, shares their knowledge and talent towards interactive installations for clubs that would help the clubs and its customers enjoy the time they spent there and make it more memorable and comfortable place to set the party. Some of its featured installations are Face2Face2Face, Oneword, and Are You Here? These installation were mobile all installations to locate different people and different places that have interactive clubbing. These kinds of interactive equipments brought life to interactive clubbing. Articles coming from different interactive installation professional, we can see that interactive clubbing continue to rise due to its demands. Customers would prefer interactive clubs than ordinary clubs to make their nightlife more innovative and creative. Facilities, equipments, and installations for interactive clubs will bring profit for the owners and enjoyment to the customers. Methodology Since this research involves an evolution of a particular existent activity which is clubbing, it is important to conduct a research and background study of the research conducted before regarding such topic. The methodologies involved in this paper also constituted an analysis of the existing club spots regarding the nature of these clubs, the equipments being used and the concepts that served as their foundation for success. Interviews are essential in this research in order to gather necessary information regarding the other existing traditional and interactive clubs. The interviewees include managers from different traditional and contemporary clubs and existent interactive club. The questions that were distributed to the managers comprised of the following? 1. When did the club found? 2. How long has it been active? 3. What were the major equipments being used in the club? 4. What are the most requested or most frequent activities by costumers? 5. Who are the most frequent costumers? 6. If there are any, what were the common suggestions of the costumers for the club? 7. How do you keep your costumers? 8. What were the technological enhancements that the club had undergone? 9. What were the installations that the club recently had? 10. What other enhancement would you want to install in your club? The total number of respondents is 50 managers for the United Kingdom clubs. Most of the respondents are managers of clubs that had operated and remained successful for at least six to ten years. They were also managers in such clubs for three to four years. The common answers were that the must in a club are the lively DJ’s high –tech audio gadgets which include woofer and loud bang speakers, surround digital sound , audio generated strobe and disco lights, light retractors, sound proof walls, cozy steel or wooden bar set, and a wide dance floor. The most frequently requested by costumers are the new disco or techno mixes in music and a DJ that keeps the night going. The drinks, the food and the services are also important to consider in ensuring costumer satisfaction. Another set of questions were given to frequent club goers in order to find out what they are looking for in a club and what is their knowledge about interactive clubbing. The questions include the following: 1. How often do you go clubbing? 2. Why do you go clubbing? 3. What kind of clubs do you go to, and where? 4. Why do you choose such clubs? 5. What are the technological installations in those clubs that you like best? 6. Do you know what interactive clubbing is? 7. Have you gone into an interactive club? (If no, Do you like the idea? If yes, How was your experience? ) 8. Which do you prefer, a traditional clubbing or interactive clubbing? 9. What would you like in a club? 10. What would fully satisfy you as a club goer? The total number of respondents is 50 club goers fro the United Kingdom. Most of the respondents are frequent club goers ranging from ages eighteen to thirty-eight years of age. Based from the result of the survey, most of the club goers go clubbing as a form of relaxation and socialization with other people. The clubs that are frequently visited are the clubs playing the latest music and audio mixes. It was also found that the audio speakers and the woofers of these clubs are the latest technological breakthroughs. Most of the respondents have heard and learned about interactive clubbing but only half of the total number of interviewees has actually gone into interactive clubs in the United Kingdom. The experiences were almost the same that was an astonishment of the new technology brought about by the combination of audio and visual effects of media translation. The same respondents voted in favor of interactive clubbing as against traditional clubbing. Their answer to the questions pertaining to costumer satisfaction can be summarized into relaxation and an energetic environment with the Jockey and good quality of sounds and more that the club can offer as other forms of entertainment. Most of the respondents are looking for something more than what has already been offered. The level of the costumer satisfaction is also increasing as the technology introduces innovative gadgets and ideas. Body Different technology installations were invented to make clubbing interactive. Interactive clubbing is known for the clubs’ latest equipments and facilities that would attract customers. Clubs today were built to attract bar hoppers in an interactive manner. Club owners bought different kinds of latest gadgets, equipments and facilities to sustain the demand of the present generation. Some of the examples of latest gadgets, facilities, and/or equipments that were built in different clubs are cameras, interactive videos, interactive tables, computers, sounds, lights, designs, and themes. Interaction with different clubs in different parts of the world can be done through cameras. For example, there would be an installation of interactive cameras showing different clubs in the world. These different clubs are part of the connection of interactive clubs for they will have their cameras inside their clubs to show the clubbers the situations in different clubs. Aside from the setting of other clubs, sounds and music can be heard through these cameras. In this sense, all the participating interactive clubs would have the same music played, which brings interaction and intimacy to all the participating interactive clubs. Cameras installed in these interactive clubs will also show the themes of different clubs in different countries. Therefore, themes and cultures in different countries will be shown through the interactive cameras. Computers will be installed for more interaction between clubbers in different clubs. Computers will help clubbers to communicate with people in different clubs that have the same interactive facilities if they want to. Sounds and music are the most important factors for clubs because these are what the clubbers wanted. In this case, sounds and music must be the primary attraction for clubbers that is why newly invented musical instruments and facilities are produced to make the musical atmosphere of the clubs became more attractive. One of the musical equipment used for clubs is the Pioneer’s DVJ-X1. This equipment brings more life and strength to the sounds and music of the clubs. Aside from this, it has different parts that can be used to make the sounds clearer, audible, and creative. Lights, designs, and themes are also the factors of bringing clubbers into the clubs. Clubbers would love seeing different kinds of lights and designs inside the club. Lightspace is one of the innovators of light displays to different clubs. According to them, they transform everyday surfaces into engaging, entertaining and interactive exercise, display, gaming and learning surfaces that are capable of stimulating and responding to human touch. Through this kind of evolutionary displays, clubbers would really enjoy going to clubs that has lighter colors and lively designs because it brings life and enjoyment to them. The clubs’ themes are also important to show the clubbers the atmosphere of the place. The theme of the club will determine its clubbers, facilities, equipments, and workers. That is why it is also an important factor for the clubbers. In addition to this, as its equipments, facilities, and displays are important, the task of the DJs or the VJs are also important because they bring life to the club. They are the one who will manipulate the whole night of dancing and singing. Fast-learners, professionals, creative, and imaginative DJs or VJs must be the controller of the sounds to make the nightlife comfortable and conducive. In these present times, many people who wanted to enjoy their nightlife. In the previous years, clubs were built to make people enjoy through listening to sounds and drinking with friends – this is the traditional lifestyle of ordinary clubs. Ordinary clubs can give only few things to its customers – listening to the sounds, dancing on the dance floor and become drunk. People during those times are not aware with the atmosphere of the clubs because these factors are the most important things that were set in their minds. As time goes on, people wanted more of it. Because technology became more in demand, inventors and owners became partners in making the clubs livelier and interactive, that is why interactive clubbing emerged. Comparing and contrasting ordinary clubbing to interactive clubbing would bring opposite directions of two interrelated elements. Ordinary clubbing caters few enjoyment and contentment while interactive clubbing brings more life and great atmosphere to the whole club because listening to the music and dancing on the dance floor would not the only thing to do. Through interactive clubbing, clubbers can do many things like chatting, watching the video walls, interacting with different clubbers in different clubs from different parts of the world, and playing with the designs, lights and themes of the clubs. In this case, interactive clubbing brings more freedom to the clubbers in whatever they want to do while clubbing. However, these kinds of interactive clubbing need to have more money, more knowledge, and more power. Having this kind of interactive clubs are not the same as having an ordinary club because it needs to have more people, more time, and more effort to make a certain club interactive. An interactive club can be said as creative and imaginative but it is an ideal – ideal in a sense that it is perfect, perfect in the eyes of every clubber. According to Wegner (2005), nightclubs enjoy a commercial advantage over domestic sound and light systems. However, the club advantage begins to diminish when consumer technology enables a car’s sound system or a home theater to provide a superior experience. Because of technology, the demands for these kinds of places are easily declining due to the competition of different technology innovators and innovations. Nevertheless, technology in interactive clubbing is more Conclusion While it is considered a fact that music video has ever been present in the world of clubbing, the evolution of technology has influenced greatly its player-performing end and the display-presentation end. Interactive Clubbing indeed open a new experience for club goers. The technological installations of wide digital surround sounds, and the LCD generated effects provided an environment of which only the future can offer. This research proposal therefore provided an assumptive conclusion on the probability of the status of an interactive clubbing. There is definitely a positive response of science and technology to the demands of interactive clubbing as proven in the proper combination of technological application of new installations. There are already experimental methods to place cameras at various clubs throughout the world which recreated a specific ambiance a traditional club. This makes it possible for DJ’s to perform live at different places at the same time. There also a great deal of possibility of advanced digital 3d dancers that enables the presence of another person in the form of an avatar that interacts with genuine clubbers through the internet provider. These innovations will definitely set the new standard for clubbing in the not too distant future. Therefore it is concluded that Interactive clubbing is the present application of the future of clubbing experience. References: Bennett, A. (2000). â€Å"Dance Music, Local Identity and Urban Space. † In Popular Music and Youth Culture: Music, Identity and Place, edited by (Bennett, Andy). New York: St. Martin’s Press, 73-102. Bidder, S. (2001). Pump Up The Volume: A History of House. London: Channel 4 Books. Birgy, P. 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